The new way of searching
Social Search
From social media to search engine
What is Social Search
Social search is how users utilize social media as a search engine. More and more consumers are using platforms like TikTok, Instagram, and Pinterest to discover products, brands, and trends. They look for recommendations, reviews, and experiences directly from other users. This changing search behavior opens new opportunities for brands to be visible where the target audience searches. Our holistic content strategy means we create content that is perfectly aligned with all relevant channels from one central vision—from Google SEO to YouTube Shorts, TikTok videos, Instagram Reels, and Pinterest pins. Although the strategy is holistic, we ensure that content is always specifically tailored to the unique characteristics and behavior of users on each channel. Our holistic approach includes:
- Short-form video content tailored to current trends and social search insights.
- Long-form storytelling for deeper connection and brand loyalty.
- Persuasive product and landing pages that boost findability, engagement, and conversion.
We work for
The basis for a Social Search strategy
FolloEngine
FolloEngine forms the foundation for our Social Organic strategies. With this unique big-data intelligence solution, we collect and analyze real-time search behavior, reach, trends, and audience data from each social channel. With FolloEngine:
- We scrape platforms like Instagram, TikTok, YouTube, and Pinterest for current insights into interests and search behavior.
- We identify real-time trends, allowing us to create directly relevant content.
- We develop data-driven strategies for optimal findability and engagement.
- We make performance insights clear in actionable dashboards.
This ensures our social organic strategies are not based on gut feeling, but on reliable, current data that allows us to continuously optimize and adjust.
Content that connects and converts
Strong content is no coincidence. It is the result of a sharp strategy and a good understanding of your audience. We develop content that touches, inspires, and activates. We also strategically use User Generated Content (UGC) as powerful proof of trust and engagement. Our content vision:
- Creative formats tailored to channel and audience
- Authenticity and recognizability for maximum impact
- UGC as an engine for engagement and conversion
- Collaboration with content partners for premium quality
Maximum results through social media
The benefits of Social Search
Social media as a search engine
Social platforms are the new search engines. Your target audience actively searches here for brands, products, and inspiration. We ensure you are findable where your audience is.
Reach the right audience
Through organic content and targeted ads, you reach new audiences without high media costs. We optimize your content for maximum visibility in social search.
Organic visibility
Increase your reach without advertising costs. By smartly using keywords, hashtags, and relevant content, your brand is naturally found and you build a sustainable online presence.
Continuous optimization
We continuously monitor the latest trends and developments in social search. This way, you stay ahead and optimally findable for your audience.
From search behavior to strategic content
Our approach to Social Search
An effective social search strategy starts with insight into the search behavior of your audience. By analyzing data and optimizing content, we ensure maximum visibility and impact.
- Search term research – We analyze how your audience searches on social media and which keywords are most effective.
- Content and ad strategy – Based on search behavior, we develop targeted content and ads that match relevant search queries.
- A/B testing of search terms – We test different keywords and formats to achieve the best results.
- Continuous optimization – We continuously monitor and analyze trends in search behavior to improve and refine the strategy.
Benieuwd naar wat we voor jou kunnen doen?
Social search biedt een krachtige kans om organisch zichtbaar te zijn op de kanalen waar je publiek zich bevindt. Wij helpen je met een data-gedreven strategie en content die gevonden wordt.
Durf te leiden.
