From Snap to Story: interactive campaigns that stick.
Snapchat in your performance marketing strategy
Why use Snapchat for performance marketing?
Snapchat is not a passive viewing channel. It is a platform where engagement is central. Users react, swipe, try, and share – especially thanks to interactive features like AR lenses and Story Ads. Brands remain visible because content is refreshed quickly and consistently.
With formats like Snap Ads, Story Ads, and Sponsored AR lenses, Snapchat offers creative space and performance power. You not only build brand awareness, but you also drive conversion. And that's what Follo is all about.
More control over young people
Who is Snapchat interesting for?
Snapchat is a powerful channel for brands that really want to reach young people:
- Target groups between 16 and 30 years old, including students and young professionals.
- Brands in fashion, beauty, tech, gaming, and entertainment.
- Campaigns that focus on interaction – from AR to swipe-up activation.
Young people are increasingly difficult to reach through traditional media. Through Snapchat, you regain control of their attention.
Relevant content. Smart targeting. Measurable results.
How Follo uses Snapchat for maximum results
Creative AR campaigns that hit
Our campaigns combine creativity with performance. We develop AR lenses and content that fits your brand and target audience. Always playful, always relevant.
Smart targeting and continuous optimization
With our FolloEngine, we analyze behavior and performance in real-time. What works, we scale up. What doesn't work, we improve. This way, you make the most of every Snap.
Interaction as the core of your campaign
Snapchat is all about action. Our ads elicit direct responses – whether it's a swipe, click, or try-on. This way, your brand remains not only visible but also top-of-mind.
Conversions that measurably contribute
Our Snapchat approach focuses on concrete results. We build funnels that lead to purchase, lead, or app installation. Performance remains leading.
The power of AR within Snapchat
Augmented reality is the spearhead of Snapchat. With AR lenses, you create experiences that stand out and stick. Think virtual clothing fitting, makeup testing, or product exploration in 3D. It increases engagement, but especially conversion: the user sees, tries, and buys.
At Follo, we strategically use AR to bring brands closer to their target audience. Result: more interaction, more impact.
Everything connected, everything measurable: this is how you get more out of Snapchat.
Snapchat as part of your omnichannel strategy
Snapchat is not a standalone channel. At Follo, we integrate it into your entire marketing strategy. Together with TikTok, Pinterest, Instagram and Google, we build a consistent brand experience. Each channel gets a clear role. This way, you make the most of each platform's power.
The FolloEngine connects all data streams – from views to conversion. This way, you see exactly what works, where you can scale up, and how to use each channel smartly.
Your advantage in Snapchat marketing
FolloEngine
Our FolloEngine makes the difference. With this tool, we have real-time insight into trends, behavior, and competition. We use that data to improve campaigns directly. This provides you with:
- Immediate response to AR trends and user behavior.
- Insight into what truly appeals to your target audience.
- Strategies based on data, not assumptions.
- Results you can track, analyze, and improve.
Creation for Snapchat: fast, playful, and spot-on
Snapchat requires its own content approach. No static posts, but quick videos, interactive lenses, and spontaneous formats. Our creative team knows what works. We combine flair with data – and create content that stands out and performs.
