Get more out of your visitors
Conversion Optimization (CRO)
Optimize with structure
The CRO Pyramid
We believe in smart and structured optimization. That's why we work with the CRO pyramid as a strategic framework. This pyramid helps us prioritize optimizations that truly make an impact:
- Enable – Technology and basic functionality must be correct
- Simplify – A user-friendly, accessible interface
- Persuade – Remove doubts and activate behavior
- Add value – Strong USPs and emotional triggers
- Personalize – Content and experience tailored to the profile
This order is crucial. Without a well-functioning foundation, personalization has little effect. So we start at the bottom—where conversion gain is most tangible.
More Insight
Our Approach to CRO
Collecting Data
We approach CRO strategically with an integrated approach. Web analysis, heatmaps, customer interviews, surveys, we map everything
Building Hypotheses
What do we expect to improve? We set clear hypotheses about what we think can be improved.
A/B Testing
With advanced A/B tests and personalization, we create personalized customer journeys that lead to higher conversions.
Learning & Developing
With expertise in UX design and user research, we optimize the overall user experience for maximum conversion.
Why Conversion Optimization
In a digital landscape where every click counts, CRO is indispensable for growth. By systematically testing and optimizing your website or webshop, you not only achieve more conversions but also create a better user experience. With our data-driven approach and expertise in user behavior, we help you achieve measurably better results.
Writing for the Brain
Persuading with Psychology
Good copy touches, moves, and convinces. As a certified partner of Writing for the Brain, we apply proven neuromarketing techniques to influence behavior. We do this with:
- Powerful content: USPs that stand out, language that triggers, and copy that prompts immediate action
- Psychological principles: Think of urgency, social proof, and consistency
- UX optimization: Smart use of color, CTAs, and microcopy for maximum impact
We combine insights from behavioral science with UX and design, so your website aligns with the subconscious decision-making behavior of visitors. Result: higher conversions and stronger brand loyalty.
Data-driven optimization for continuous conversion improvement
Why CRO at Follo?
Conversion optimization is not trial-and-error for us. We don't just test — we first delve into your target audience, market, and growth objectives. With years of experience in e-commerce, B2B, and lead generation, we know exactly where the bottlenecks are and how to solve them.
With a team of 180 specialists spread across 6 locations in the Netherlands and Belgium, we serve more than 300 clients. We combine technical knowledge with behavioral psychology and creativity. This combination allows us to sharply analyze and solve conversion problems with smart hypotheses, UX improvements, and copy that triggers.
Our strength lies in data. Through tools like GA4, Hotjar, our own FolloEngine, and CRO dashboards, we analyze behavior at a detailed level. But data alone is not enough. We translate insights into creative test ideas that truly make a difference. From simplifying a form to strategically positioning reviews or testing a completely new landing page: every experiment is substantiated and goal-oriented. We ensure a balance between quick wins and strategic improvements. This is how we build sustainable growth — step by step, test after test.
