From insight to action
Data & intelligence
Data intelligence principles
Our services are built around three central principles: collect, understand, and activate.
- Collect: We ensure complete and reliable tracking (client and server-side), linked to your cookie and consent frameworks.
- Visualize: Through dashboards, attribution analyses, and forecasting, we map out performance, value, and behavior.
- Activate: With smart segmentations, AI solutions, and data integrations, we use insights to steer performance. Think of a custom RFM model from BigQuery.
Data organized, analyzed & activated
FolloEngine
FolloEngine is our own intelligence stack that brings together data from different sources and turns it into action. It consists of three pillars:
- Marketing performance - Real-time dashboards and reports with insights into SEO, SEA, email, and social media. You can immediately see which campaigns are performing — and where adjustments are needed.
- Data intelligence - AI-driven analyses such as SERP monitoring, content scoring, and feed optimization. Insights from your own data are turned into concrete opportunities for activation.
- Data quality - Automatic validation, error detection, and monitoring of tracking and measurements. This ensures you work with reliable and up-to-date data.
Data central
As a foundation for performance
Tracking & measurement
From implementations to auditing and server-side tagging.
Data engineering
Smart data models, DWHs, and structured data schemas.
Dashboarding
From standard reporting sheets to custom CX, SEA, and SEO dashboards.
Attribution
Understand the true value of your channels with transparent models.
AI & workflows
Predictive models and automated analyses and optimizations.
Data activation
Use segmentations and insights in search, social, and email.
High-quality data makes the difference
Without good tracking, there are no reliable insights. That's why we pay a lot of attention to measurement quality. We work with proven tools and ensure your setup is future-proof. Think of Consent Mode, GA4, server-side tagging, and privacy-friendly tracking solutions.
Better data quality also means better input for AI, personalization, and advertising algorithms. This makes your entire marketing stack smarter.
Data that propels you forward
In service of growth
Data not only helps you report but also to predict and steer. With our solutions, you can:
- Support marketing campaigns with data
- Optimize channel investments
- Design smarter customer journeys
- Automate internal reports
- Share insights between teams
We ensure that data is not a bottleneck but an accelerator of performance and collaboration.
Who is our data approach for?
Our approach is flexible and scalable — and aligns with organizations in:
- E-commerce: Feed analytics, product performance, profit tracking
- Lead generation: Multichannel attribution, funnel analysis, CLTV
- B2B: CRM integrations, pipeline dashboards, ABM segmentations
- Multichannel: Omnichannel performance insights, media dashboarding, retail integrations
Our consultants work with more than 300 clients, from SMEs to enterprises, and tailor their approach to your organization and tech stack.
Data with impact
Follo’s data & intelligence team
At Follo, we don't work with one-size-fits-all dashboards or ad hoc analyses. We combine substantive expertise with technical depth. Our team consists of specialists in tracking, dashboarding, warehousing, data science, and engineering. With a clear roadmap, we ensure continuity, scalability, and impact. What sets us apart:
- More than 300 clients in various markets
Experienced specialists with in-depth knowledge of Google Stack, BigQuery, and AI - Link with marketing strategy: data is not a goal, but a means
In-house tooling via FolloEngine for speed, security, and customization. Seamless integration with CX, SEA, SEO, and automation within your marketing mix
