Strategic foundation for SEO success
Linkbuilding
Effective link building: increase your authority and visibility with quality backlinks
Link building, indispensable
Backlinks are an important signal of trust for search engines. Each link from an external website to your domain functions as a recommendation. Especially if it comes from a high-quality, relevant source. The stronger and more natural your link profile, the greater your visibility in the organic search results.
But: link building is not a magical solution on its own. Do you need a strong technical foundation or strong content before benefiting from links? Absolutely. That's why at Follo, we always tackle all SEO pillars integrally: technology, content, and authority.
An integral approach: link building within total SEO
In our approach, link building is always aligned with the broader SEO structure. Together with our content and technical SEO specialists, we analyze where the return is greatest: on which pages do you build authority, which intents do we support, and which content deserves strengthening?
By combining smartly, we not only aim for higher positions but also for better conversions, more traffic, and a strengthening of your brand authority. Link building thus becomes a flywheel within the total organic strategy.
Quality over quantity – always measurable and results-oriented
The benefits of our link building approach
Targeted strategy
We carefully analyze which websites are relevant to your industry. This way, we build a natural and valuable link profile that contributes to your authority.
Focus on quality
We focus on quality backlinks from reliable websites with high authority. These have more impact than large numbers of low-quality links.
Strong network
With our years of experience, we have built an extensive network of relevant websites and publishers. This ensures strong links from your industry.
Measurable results
We continuously monitor the results and adjust where necessary. This way, we work together on sustainable growth of your online authority and rankings.
Step by step to a strong and natural link profile
Our approach to link building
Based on your target audience, industry, and objectives, we determine the right mix of tactics:
Manually building links: For example, through business directories, profile sites, or community platforms. Not to manipulate, but to add visibility, diversity, and local relevance.
Outreach and link requests: We approach relevant websites with strong content reasons to link. Think of promoting an expert article, unique source, or interesting tool.
Guest blogs and thought leadership: Sharing your knowledge on external platforms strengthens both authority and visibility. We guide the entire process from creation to placement.
Digital PR and content promotion: With newsjacking, data-driven content, and striking formats, we generate organic attention and links from media and blogs.
Data and scraping as driving force
FolloEngine
FolloEngine is our own marketing intelligence stack, where we also collect, analyze, and activate all link building data. Specifically for link building, this offers powerful insights:
- Real-time monitoring of your link profile and authority per page
- Scraping of competitor link profiles for benchmarking and prospecting
- Analysis of local packs in Google for local link strategies
- Smart integration with Search Console, SEO data, and shopping feeds
This way, we can not only switch faster but also automate campaigns smartly and link them to other SEO activities such as content and Shopping.
We also build authority locally
For companies with regional branches or a local focus, link building is also essential. Thanks to scraping of local SERPs and local media, we discover which platforms and directories are truly relevant. We combine those insights with programmatic campaigns, such as DOOH and digital audio, to build extra local strength. From Google to the street: your brand is visible everywhere.
Measuring = knowing: how we make impact transparent
We believe in transparency and results. That's why at Follo, you always have access to:
- Link building reports with all placed and acquired links
- Dashboarding of domain and page authority
- SEO performance per page linked to link efforts
- Insights from competitor analysis and market trends
This way, we not only build authority but also trust and collaboration.
Ready to strengthen your online authority?
At Follo, we combine smart strategies, proven tools, and scalable processes to make link building a performance accelerator. No vague networks or empty promises — but visible growth, supported by data and expertise. Schedule a session with our SEO specialists and discover how your link profile can enable the next growth step.
