For measurable results
Effective Paid Social Advertising
From awareness to retention
Our full-funnel approach for paid social campaigns
Awareness
We create eye-catching ads that stand out in busy feeds. Visibility, brand recognition, and curiosity are central.
Consideration
Through smart retargeting and impactful content, we bring your brand closer to your audience.
Conversion
Conversion-oriented formats like carousels, lead forms, and click-to-message drive direct action.
Retention
Even after purchase, we remain present. We encourage repeat purchases, reviews, and loyalty.
Why invest in social advertising?
Social advertising offers immediate visibility on the platforms where your audience is active. While organic content focuses on long-term engagement, paid social provides quick impact. With targeted targeting, strong content, and smart data insights, you optimize your budget and achieve a higher ROI.
Whether you're working on brand awareness, leads, or sales: paid social is the channel that delivers directly measurable results. And we ensure that every euro counts.
Data-driven advertising with impact
FolloEngine
Our unique FolloEngine forms the foundation of every paid social campaign we develop. This powerful big-data solution gathers real-time information about search behavior, interests, engagement, competition, and performance across all social channels. Thanks to FolloEngine:
- We scrape social channels like Instagram, TikTok, YouTube, and Pinterest for current, valuable insights into audiences and trends.
- We gain deep insight into search behavior and social search patterns, helping us make ads even more relevant.
- We create precise audience segments for perfect targeting and maximum results.
- We continuously optimize campaigns based on real-time performance, ensuring your ads always perform optimally.
FolloEngine not only guarantees that your campaigns are effective but also that your advertising budget is used efficiently.
Dynamic social advertising campaigns with Hunch
At Follo, we deploy dynamic social advertising campaigns using advanced tools like Hunch. Hunch enables us to create and manage automated, personalized ads at scale for all major social channels, including Meta, Instagram, and TikTok. With dynamic campaigns, we show users exactly the right message at the right time, tailored to interests, behavior, and context. Thanks to smart automation and real-time data, we continuously optimize campaigns, significantly increasing the relevance and results of ads. This results in a higher engagement rate, improved conversions, and significantly lower costs per result.
The engine of successful ads
Content Creation & UGC
Good content makes the difference. That's why at Follo, we combine strong visuals and videos with User Generated Content (UGC). These authentic posts build trust, recognition, and higher conversions.
Our approach:
- Creative content development: Videos, visuals, and copy that truly fit your brand and audience.
- UGC integration: We activate customers to share content and cleverly incorporate it into campaigns.
- A/B testing: Every ad is tested, optimized, and adjusted for maximum results.
This ensures that your content is not only beautiful but also effective.
Targeted, strategic, and results-driven
Social advertising per channel
Each channel has its own strength. We know the do's & don'ts per platform and translate them into concrete campaigns:
- Facebook & Instagram: For broad reach and strong visuals
- TikTok: Creative formats and high engagement
- LinkedIn: Ideal for B2B campaigns and lead generation
- Pinterest: Inspiring and conversion-oriented
- Snapchat & Reddit: Young and engaged audience
- YouTube: Video strategies for awareness and branding
The power of data-driven social advertising
Our specialists don't rely on intuition but on data. By deploying social advertising from a data-driven approach, we achieve better results. FolloEngine provides our experts with concrete insights that allow us to strategically deploy campaigns, predict results, and continuously optimize. This results in higher engagement rates, better conversion ratios, and a higher ROI.
At Follo, you don't get a standard campaign, but a well-thought-out strategy based on data, experience, and creativity:
- In-depth insights with FolloEngine
- Strong, converting content
- Seamless integration with your broader marketing mix
- Measurable results at every level of the funnel
Whether you work in e-commerce, B2B, retail, or services — we have the experience to grow your brand.
