Make your digital environment accessible to everyone
WCAG 2.1 audit
From insight to improvement – with results
What is WCAG 2.1?
The Web Content Accessibility Guidelines (WCAG) 2.1 are international standards that provide guidelines to make web content accessible to everyone, including people with disabilities. These guidelines are based on four principles:
- Perceivable: Information and user interface components must be presented in ways that users can perceive.
- Operable: The interface and navigation must be operable for all users.
- Understandable: Information and the operation of the user interface must be understandable.
- Robust: Content must be robust enough to be reliably interpreted by a wide variety of user agents, including assistive technologies.
By adhering to these principles, you ensure that your website is accessible to a broad audience.
Why is a WCAG 2.1 Audit important?
What our WCAG 2.1 service delivers for you
Legal compliance
Avoid legal complications by complying with legal requirements for web accessibility.
Improved user experience
Make your website usable for everyone, regardless of any limitations.
Higher SEO ranking
Accessible websites rank better in search engines, leading to more organic traffic
Increased conversions
A user-friendly site encourages visitors to take action, benefiting the conversion rate.
Strategic, thorough, and solution-oriented
How does our WCAG 2.1 Audit work?
At Follo, we use a structured approach to assess and improve the accessibility of your website:
- Analysis: We evaluate your current website against the WCAG 2.1 criteria to identify bottlenecks
- Reporting: You receive a detailed report with findings and concrete recommendations for improvement.
- Implementation: Our team supports the implementation of the recommended changes to optimize accessibility.
- Reassessment: After implementation, we conduct a reassessment to ensure the improvements have been effectively implemented.
WCAG as an enhancer of your entire digital strategy
Accessibility is not an isolated element but a powerful foundation that strengthens all our other services. An accessible website ensures better performance within SEO, as content is better understood by search engines. Quality Scores also improve within SEA campaigns due to a user-friendly landing experience. Within CRO, WCAG reduces friction for users, leading to higher conversions. Even in email flows and personalization, accessible design and content structure make a difference. At Follo, we see WCAG not as an obligation but as an opportunity to optimize your entire digital marketing approach.
Why choose Follo?
With years of experience in data, organic and paid media, and customer experience, Follo is the ideal partner to make your website accessible and future-proof. We combine in-depth knowledge of web standards with a pragmatic approach, focused on measurable results.
