Visible when it counts: advertising on Pinterest with impact.
Using Pinterest for your performance marketing strategy
For brands, this is the moment to make an impact. Pinterest offers long-lasting visibility, strong integrations with e-commerce, and an audience ready to convert. With the right strategy, you elevate your performance marketing to a higher level.
Who is Pinterest interesting for?
Pinterest attracts targeted audiences:
- Women aged 25 to 45, interested in lifestyle, fashion, interior design, and health
- People planning for major purchases or life events
- Users with a high intent to buy or orient
Is your brand visually strong and relevant in one of these categories? Then Pinterest is a powerful channel for sustainable growth.
Strengthen your performance marketing with Pinterest as a visual growth engine.
Pinterest in your marketing approach?
Pinterest as a social search channel in the upper funnel
Pinterest users are planners. They search early for ideas for important life events: a renovation, move, wedding, or new wardrobe. This makes Pinterest ideal for upper-funnel marketing. Users are open to new brands – as long as the content is relevant and inspiring.
At Follo, we combine insights from the FolloEngine with search behavior on Pinterest. This way, we create content that precisely matches what users are looking for, even before they have a brand or product in mind. Result: more brand preference, a strong position in the consideration phase, and a lead over your competitors.
Using Pinterest for performance
Pinterest works – and it works for a long time. Where content on other platforms quickly disappears, a good pin continues to generate traffic and conversions for months. Add to that the purchase-oriented mindset of users, and you have a platform that performs in every stage of the funnel.
With Pinterest Shopping, you make the purchase process seamless. Users click directly through to your webshop and can buy immediately. Fewer barriers, more conversion. Pinterest is thus a valuable addition to your performance marketing mix.
Pinterest as part of your content strategy
Pinterest does not stand alone with us. We integrate it into a holistic content strategy where each channel plays its own role. Where Pinterest inspires in the orientation phase, SEO content and social media ensure a strong brand experience and conversion.
The FolloEngine connects all data, so your message is consistent at every touchpoint. Together, we build a strong, recognizable brand that grows.
Pinterest
Our approach in four steps
Pinterest SEO
We optimize pins and boards with keywords that match what your target audience is searching for. Our FolloEngine identifies trending topics and search terms, ensuring your content is visible at exactly the right moment.
Smart targeting with Pinterest Ads
With data from the FolloEngine, we target audiences based on interests, behavior, and demographics. We continuously test, analyze, and optimize to get the most out of your budget.
Integration with your webshop
We ensure a seamless connection between your product catalog and Pinterest Shopping. This way, we turn inspiration into direct action – without friction.
Analysis and optimization
We measure everything. From engagement to conversion. With those insights, we adjust, continuously improve, and ensure your brand keeps growing.
Pinterest: where inspiration leads to conversion.
Creation: inspiring and goal-oriented
Pinterest requires strong images and clear messages. Our designers and content creators know exactly what works: visual inspiration that grabs attention and prompts action. Every visual is data-driven, tested for performance, and aligned with your brand identity. Creativity and conversion go hand in hand with us.
Your data power on Pinterest
FolloEngine
Our unique FolloEngine is at the heart of our Pinterest strategies. The FolloEngine collects real-time data on search behavior, trends, competition, and engagement within Pinterest. Thanks to this smart data solution, we can:
- Quickly respond to emerging search trends within Pinterest.
- Precisely determine which visual content and topics resonate with your audience.
- Conduct competitive analyses to uncover immediate improvement opportunities for your brand.
- Continuously make recommendations for better visibility and increased conversions.
With the FolloEngine, we create strategies that always keep you a step ahead of the competition and maximize the potential of Pinterest as a social search and conversion channel.
