Lumenlab
Superfast SEO A/B testing
Make SEO testing simple and reliable
Lumenlab
Every SEO strategy starts with one question: “What really works?” In a world where Google constantly changes, algorithms are opaque, and competition never stands still, relying on gut feeling or standard best practices is no longer sufficient.
With Lumenlab, Follo's SEO A/B testing solution, you test at scale and with precision which adjustments lead to more visibility, traffic, and conversion. No assumptions, but evidence-based growth.
They already use Lumenlab
Predictable SEO results
What is SEO A/B testing?
SEO A/B testing (also known as SEO split testing) is a method where you split a group of similar pages into two: a test group (variant) and a control group. Only the variant receives an SEO adjustment. You then measure whether the change results in a significant improvement in organic performance — such as clicks, impressions, CTR, and positions.
With Lumenlab, you test at the page level, not at the user level. This keeps you fully within Google's guidelines, prevents ranking conflicts, and provides reliable insights.
Fast, simple, and scalable
Why SEO A/B testing with Lumenlab?
Testing without hassle
Start SEO tests in minutes, without page duplication or ranking conflicts.
Implement directly
Implement winning adjustments directly via EdgeSEO — no more dev queue needed.
Page level = accuracy
Each page gets one variant, keeping your test data clear and reliable.
Built for scalability
Easily test on thousands of pages simultaneously and discover structurally what works.
Works on any platform
Supports all systems: from Shopify, Magento to headless SPAs like React and Next.js.
Always strategically supported
Get guidance from experts who assist with setup, analysis, and optimization.
It's all about impact
Only implement what is proven to score better — on clicks, visibility, or conversion.
Focus on what matters
Gain immediate insight into performance, without guesswork or irrelevant metrics.
