LinkedIn in your B2B strategy
Indispensable for the right audience
LinkedIn within performance marketing
LinkedIn is the platform for B2B performance marketing. The algorithm prioritizes substantive, business content. This makes it the place to showcase your expertise and connect with decision-makers who truly matter.
The strength of LinkedIn lies in targeting. You reach exactly who you want: based on function, industry, company size, or experience. This way, every euro is spent for maximum effect. Your campaigns not only become more relevant—they also deliver better results immediately.
Quality leads
LinkedIn as a lead generator
For B2B companies looking to grow strategically, LinkedIn is an essential channel. The ad formats—think Lead Gen Forms, Sponsored Content, and Message Ads—are designed to collect quality leads directly. Users are in a business mindset here. They are open to valuable content and sharing their information.
At Follo, we see LinkedIn as a direct accelerator of your sales funnel. Targeted, measurable, and impactful.
Approach
Follo for your LinkedIn marketing
Smart audience analysis
Everything starts with a crystal-clear picture of your ideal customer. Who do you want to reach, what drives them, and how do they behave on LinkedIn? Our audience analysis maps this out sharply. This forms the basis for campaigns that are relevant and deliver immediate results.
Campaigns that deliver leads
With LinkedIn Lead Gen Forms, we collect valuable leads directly within the platform. The forms are short, user-friendly, and conversion-focused. We continuously monitor quality and adjust where necessary. This way, your results keep growing.
Strong content as a foundation
Thought leadership is key. We develop content that resonates: from whitepapers and videos to polls and customer stories. Focused on the business challenges of your audience. Together, we build brand trust and conversion.
Data-driven optimization
With our own FolloEngine, we continuously analyze. We conduct A/B tests, segment audiences, and optimize in real-time. Campaigns not only become better—they become smarter, more efficient, and more profitable.
The benefits of a tailored strategy
Why LinkedIn marketing with Follo?
- Targeted targeting: reach exactly the right people at the right time.
- Quality leads: collect data from interested decision-makers directly through the platform.
- Strong thought leadership: position your brand as an authority with relevant content.
- Measurable growth: from insight to impact—we focus on results.
LinkedIn in your content strategy
At Follo, LinkedIn never stands alone. We believe in an integrated approach where each channel plays its role. We combine LinkedIn with insights from SEO, YouTube, Instagram, and Pinterest. This ensures a consistent brand experience throughout the funnel—from visibility to conversion.
The power of valuable LinkedIn content
On LinkedIn, relevance counts. That's why we create content that matters. No empty posts, but content that provides answers. From expert articles to customer cases and videos—always tailored to your audience and the business context. This strengthens your brand authority and stimulates interaction.
Our LinkedIn approach works. For clients in various sectors, we achieved growth in leads, better visibility, and demonstrable revenue increase. Our approach is focused on results. No empty promises, but campaigns that contribute to your business goals.
