Findability based on relevance, data, and performance
SEO content that scores and hits the mark
Content that speaks. And resonates.
SEO content with social relevance
Increasingly, the search doesn't start on Google, but on social platforms. That's why we actively connect Content SEO with our Social Organic strategy.
FolloEngine scrapes search data from TikTok, YouTube, and Pinterest daily. This allows us to spot trends before they become visible on Google. We use these insights to create content that directly addresses what people truly want to know, see, or experience. This way, we not only achieve better rankings but also more engagement, shares, and brand preference.
Data as the basis of every content strategy
FolloEngine
Strong content starts with good insight. That's why with FolloEngine, we don't just analyze search volumes or trends, but the entire search behavior — across all platforms. We scrape SERPs, featured snippets (People Also Ask boxes), TikTok search data, YouTube trends, and social keywords. We combine this data with your own data: Search Console, web analytics, customer data, and CRM. This way, we discover:
- what questions your audience truly asks
- which formats and formats convert
- where opportunities lie in the landscape (SEO + Social)
- which content structures score best
Based on this, we build a content strategy that aligns with your brand, goals, and audience. No manual keyword research, but a scalable, data-driven approach. With insights from FolloEngine, we design content that does what it needs to do: be found, activate, and convert.
We work for
Holistic content strategy: one vision, all channels
Follo always works from a holistic content strategy. This means we create content that not only scores well on Google but also perfectly aligns with social formats, paid content, and email flows.
Our content strategy is layered but integrated:
- Short-form videos based on social search insights
- Long-form blogs and pages for SEO and thought leadership
- UGC and visual-first formats for social engagement
- Content for e-commerce feeds, SEA campaigns, and automation flows
From one strategic framework, we ensure that content strengthens — and converts — on every channel.
Fully customized
AI-supported optimization and automation
Data-driven approach
Automatic optimization of thousands of PDPs or blog pages
Scalable
Internal link structures based on data.
Continuous optimization
Dynamically updated pages based on trending keywords
Measurable results
Content scoring and prioritization based on performance.
Why Content SEO with Follo
Content SEO at Follo doesn't just mean writing texts for search engines. It's the result of in-depth analysis, creative strategy, and proven execution power. We work for more than 300 clients in various sectors: from e-commerce and finance to health, mobility, tech, and education. Each industry requires a different tone of voice, structure, and funnel – and our content strategists know exactly how to translate this into content that is both discoverable and convincing.
Our approach is fully integrated. We connect content strategy with SEO, SEA, social, and automation, ensuring your brand is always relevant on every channel. Through FolloEngine, we work with up-to-date data from search, social, and your own platforms. This enables us to respond faster to trends, better understand target audiences, and optimize content campaigns at scale.
Award-winning agency
Our success is also evident from the recognition we receive. We recently won multiple Dutch Search Awards for Best SEO B2C, Best SEO B2B, and Best Search Strategy outside Google (such as TikTok). Our campaigns are also awarded internationally, including European and Global Search Awards. Our content is not only visible — but also impactful and leading in the market.
At Follo, you don't get content because 'it has to be done', but content that performs. Created with data, tailored to your audience, and executed with craftsmanship. Ready to structurally grow your brand.
