Lead-gen strategy

More and better leads with data as a starting point

Lead generation strategy

A good lead is the start of revenue. But in a world full of content, ads, and automation, it's increasingly difficult to stand out — let alone convince. At Follo, we develop lead generation strategies that not only ensure more leads but, more importantly, better leads. Driven by data. Built on funnel thinking. And with one goal: conversion that counts.

Generate more leads?

Structured approach

Our approach in 5 steps

1. Analysis and baseline measurement

We map out your funnel: touchpoints, frictions, quality per channel, and existing customer data.

2. Funnel strategy and channel selection

Based on your target audience and proposition, we build a smart funnel with the right conversion moments and channel deployment.

3. Creation, Lead nurturing, and automation

From ad to landing page and from whitepaper to email flow — everything is created for conversion and experience. We guide leads via email, personalization, and scoring to the right moment for sales follow-up.

4. Data feedback and optimization

With sales data in FolloEngine, we link performance to closed deals. This way, we optimize with impact and speed.

From click to customer relationship

Lead generation in B2C

In B2C, lead generation is all about timing and relevance. Think of a showroom appointment request, a test drive registration, or a free consultation. The customer journey is shorter, but the conversion threshold is lower. You only have one chance to stand out.

We build strategies that ensure immediate action and sustainable relationships. From search campaigns to social flows and from landing pages to retargeting: everything is tailored to behavior and intent. With FolloEngine, we analyze which campaigns convert, which content triggers, and where optimization is needed in the funnel. This way, we adjust based on click behavior and customer value.

Complex, but scalable

Lead generation in B2B

B2B lead generation often involves complex propositions, multiple stakeholders, and a long customer journey. This requires a strategy that goes beyond just a download or contact moment.

We design B2B funnels where awareness, trust-building, and conversion are interconnected. We create valuable touchpoints (whitepapers, tools, cases), build smart nurture flows via email and automation, and ensure that sales always work with warm, qualified leads. FolloEngine shows us exactly which leads progress in the funnel — and why. This way, we not only improve the quantity but especially the quality of your pipeline. We don't focus on as many leads as possible at the lowest price. We focus on:

Sales qualified leads (SQLs)
Cost per acquisition (CPA), not per lead
Lead-to-close ratio
Customer lifetime value (CLV)

By combining marketing data and sales data in FolloEngine, we have real-time insight into the effect of each campaign. What works, we scale up. What doesn't work, we optimize — or stop.

Insight that drives

FolloEngine as a foundation

Every successful lead generation strategy starts with insight. With FolloEngine, we retrieve real-time data from your entire marketing stack: website, campaigns, CRM, call tracking, conversions, and even sales data. We combine those insights into one complete customer view: who converts, why, through which channel, and with what message? We segment leads based on quality, value, and conversion chance — and steer your strategy and campaigns accordingly.

Unique to our approach is that we can feed sales data back into our campaigns. By linking FolloEngine to your CRM or sales tool, we can make lead quality and closed revenue measurable per channel, ad, or campaign. And we feed that data back to platforms like Google Ads and Meta, so the algorithms optimize even better.

Discover FolloEngine

Smart lead generation for high-quality results.

CX: essential within lead funnels

A lead only becomes a customer if the experience is right. That's why Customer Experience (CX) and Conversion Rate Optimization (CRO) are integral parts of our strategy. We analyze every step of the journey: from click to conversion, from form to follow-up.

Through smart landing pages, optimized forms, and personalized thank you flows, we ensure a smooth experience and maximum conversion. After the first interaction, we use marketing automation to automatically enrich leads. Think of email flows, dynamic content, and lead scoring: we guide leads step by step towards purchase or sales transfer.

This way, individual sign-ups are turned into valuable contacts — efficiently, scalable, and fully tailored to behavior and intent.

Ready for more — and better — leads?

Whether you work in B2B or B2C, in finance, healthcare, tech, or retail: we help you build a lead generation strategy that fits your proposition and your pipeline. Schedule a session with our lead specialists and discover what really works.