Search

Search, the foundation of performance marketing

At Follo, we consider Search as the foundation of an integrated digital strategy that delivers tangible results. It's not just about being found, but about making the right impact at the right moment. By combining SEO, SEA, AI Search, and Social Search, we create a powerful strategy for visibility, conversion, and growth. Our data-driven approach leverages automation, relevant content, and strategic insights to make your brand indispensable.
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Our vision on search: behavior over channels

Search is not a channel—it's behavior. It doesn't always start with Google, but with the searching user, who is looking for solutions with intent, curiosity, or ambition. We see search as a strategic compass: we translate search behavior into opportunities, build trust with content, and ensure the right visibility with ads and technology. Technology plays an important role here, but the strategy and application of data is what truly sets us apart. With FolloEngine, we collect real-time data and turn it into strategic optimizations that are not only relevant but also lead to growth.

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All our search services

SEO SEA AI/LLM Search optimization Local SEO & SEA Integrated Search Holistic content strategy

Embrace the future of search strategies with Follo:

Ready for the next phase in search?

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The world of search is changing rapidly. AI search engines, voice, social search, and visual searches make search behavior more complex and human. Search is not just about finding answers, but actively offering the right information at the right moment and channel. We combine SEO, SEA, AI Search, and Social Search in an integrated, efficient approach that creates maximum impact. We invest in smart automations, AI-optimized content, and innovative formats that make your brand discoverable before someone even searches. At Follo, we believe that tomorrow's winners in search are already looking differently today: from behavior, strategy, and relevance. 

That's what we do at Follo. And that's why ambitious brands choose us.

Technology empowers, but strategy leads

FolloEngine

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At Follo, we rely on our own tooling: FolloEngine collects real-time data on search behavior, SERP dynamics, and competition. But technology is not a goal. It's a means. What sets us apart is not what we measure, but what we do with it.

We use data to recognize patterns that others miss. To adjust quickly. And to base every optimization—whether in content, structure, or bidding—on facts, not assumptions.

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Choose synergy

Organic and paid: not or, but and

Where many agencies choose between SEO or SEA, we see the power of integration. Because the boundaries between organic and paid are blurring. Users don't make that distinction—they just want the best answer. By approaching SEO and SEA as one, we create synergy that ensures faster growth, more conversion, and smarter budget use.

Our teams work fully integrated: data, content, CX, strategy, and media in one rhythm. What we learn from SEO, we use to improve SEA. And vice versa. Together, we build brands that are not only visible but indispensable.

No silos, but smart synergy

Why Follo is your Search agency

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At Follo, we believe in the power of integration. The search journey of the target audience starts less and less often on Google. Whether it's via TikTok, YouTube, or another search engine, users just want the best answer—regardless of the platform. That's why we combine the power of SEO, SEA, AI Search, and Social Search, so your brand is visible everywhere at the moment your audience searches. With FolloEngine, we bring together data from search behavior, the SERP, and competition, creating insights that others miss. This allows us to respond immediately to market changes and always provide the right answer, no matter where the search begins.

Holistic and fully data-driven

Our Approach: From Data to Impact

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Our approach is holistic and fully data-driven. We start with an in-depth analysis of search behavior, market opportunities, and competition. From there, we build an integrated search strategy, combining SEO, SEA, and AI Search with content optimization and smart automation. This ensures a scalable, efficient approach that increases visibility and maximizes conversions. We use:

  • AI-driven content optimization for product pages and blogs
  • Real-time feed optimization for current search trends
  • Smart brand bidding with insights from both SEO and SEA
  • Prompt-based optimization for AI platforms

Frequently asked questions about Search

You want to grow, but with focus. The Academy helps you further, but you might still have a few questions. Here you will find clear answers that will help you on your way. Is your question not listed? Feel free to contact us—we are happy to think along with you.

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By smartly combining SEO and SEA, you harness the full potential of search behavior. This increases both efficiency and return, making your brand more visible and relevant.
FolloEngine collects real-time data on search behavior and competition, allowing us to detect trends faster and translate them into immediate strategic optimizations.
AI enables us to optimize content and campaigns on a large scale. This includes automated content creation, dynamic feed optimization, and smart bidding strategies, all based on organic performance.
We don't just measure traffic and positions, but also conversion, market share, and ROI. With our data-driven dashboards, we provide full transparency in the performance of your search strategy.
At Follo, we combine technological power with a strategic focus. We go beyond keywords—we focus on behavior, relevance, and impact to make your brand digitally unbeatable.