Our unique Big Data Intelligence solution
FolloEngine
At Follo, we don't blindly rely on search engines, third-party tools, or gut feelings. Our distinction lies in the innovative application of big data within SEO. With our unique FolloEngine, we continuously collect real-time data on search behavior, competitor performance, and SERP insights. We rely solely on our own data and analyses, enabling us to identify and seize opportunities faster and more effectively.
With FolloEngine, we offer next-level insight and AI-driven workflows in 3 domains: Marketing Performance, Data Intelligence, and Data Quality.
Real-time insight into your performance
Marketing Performance
With FolloEngine, you always have clear insight into your marketing results:
- Comprehensive dashboards with annual, monthly, and specific performances.
- Detailed insights into SEO and SEA, including organic search results, branded and non-branded campaigns, shopping ads, and display advertising.
- In-depth analyses of social media performance and branding impact.
- Insight linked to your targets and prediction of results.
By quickly understanding what works and what doesn't, you continuously optimize your marketing strategy.
Insight into your search and social performance
Data Intelligence
FolloEngine turns your data into powerful, actionable insights:
- Scraping search engines like Google, YouTube, and TikTok gives us insight into how your brand or company scores.
- Real-time SERP Intelligence: Continuous monitoring and analysis of featured snippets (PAAs), competitor positions, and visibility in search results.
- Social Search: insight into how you and your competitors rank and perform on channels like YouTube and TikTok. Learn which post has the best effect.
- First-party data activation: Integration and utilization of own data from Google Search Console and social media, creating direct optimization opportunities.
- Brand Bidding: automated branded search bidding technology. Bid up and down on real-time results of you and competitors within the SERP.
- AI Content Optimization: Automatic optimization of large amounts of content such as product pages (PDPs), blogs, and category pages for higher rankings and better conversions.
- Dynamic Shopping Feed Optimization: Real-time optimization of your product feeds through smart integrations, aligned with current search trends.
By using predictive analytics and smart automation, you make your activities measurable, scalable, and efficient.
Continuous control of the right data
Data Quality
Relying on data is only possible when quality is assured. FolloEngine guarantees reliable data:
- Validation of data through central, validated data sources.
- Proactive detection and correction of inconsistencies and errors.
- Constant control and verification of data, ensuring you always have up-to-date and accurate information.
By maintaining high data quality, you prevent wrong decisions and increase the effectiveness of your marketing efforts
Fast, simple, and scalable
The power of FolloEngine
Next-level search insight
Insight into how your brand or company scores on (social) search engines like Google, YouTube, and TikTok.
Real-time SERP Intelligence
Continuous analysis of SERP features such as featured snippets (PAAs), competitor positions, and visibility.
First-party data activation
Effective integration and utilization of own data from Google Search Console and social channels for direct optimization opportunities
AI Content Optimization
Automated optimization of thousands of product pages (PDPs), blogs, and category pages for higher rankings and better conversions.
Dynamic Shopping Feed Optimization
Real-time optimization of product feeds through smart integrations, ensuring you always align with current search trends.
Dashboarding
Joint data collection from Search, Social, and CRM data in BigQuery, creating deep insights for efficient optimizations.
Data quality
Constant control and verification of data, ensuring you always have up-to-date and accurate information.
Forecast
Insights linked to targets and prediction of results.
Integrated Search: SEO and SEA in perfect synergy
Our expertise in performance marketing allows us to effectively combine SEO and SEA. By integrating insights from both channels, we create powerful strategies and achieve results faster. With FolloEngine, we can directly implement our Integrated Search vision:
- Joint data collection from SEO & SEA via Google BigQuery, for in-depth analyses and efficient optimizations.
- Scraping search engines like Google, YouTube, and TikTok to gain insight into your brand's performance.
- SEO / SEA Brand bidding: optimize paid campaigns using organic market data and competitor analyses.
- Automatic optimization of feeds and product pages based on combined insights for maximum visibility and conversions.
