One strategy for every search moment
Integrated Search Strategy
Integrated approach to SEO and SEA
Follo employs an integrated approach where your target audience is central. We develop smart, holistic search strategies for all search engines and social search channels like TikTok and YouTube. This ensures that your brand is present at exactly the moments and channels where your target audience searches, discovers, and decides. Thanks to our integrated performance approach, you achieve maximum visibility, higher brand impact, and measurably better results across the entire digital landscape.
- Joint data collection from SEO & SEA via Google BigQuery, creating deep insights for efficient optimizations.
- Scraping search engines like Google, YouTube, and TikTok gives us insight into how your brand or company scores
- SEO / SEA Brand bidding, where we optimize paid campaigns based on organic market data and competition analyses.
AI-driven automatic feed and product page optimization based on combined insights, for optimal visibility and conversions.
Next-level content
Everyone creates content, but Follo creates next-level content that users almost automatically find—even before they knew they were looking for it. We work from a data-driven, user-first approach: we identify exactly those themes and questions that truly resonate with your target audience, even if they are not actively searching for them (yet). By having a holistic view of search channels and content, we can work from one strategy that we execute across all organic channels. This, strengthened with aligned SEA campaigns, ensures maximum effect. Our holistic content strategy includes:
- Short-form video experiences for social platforms like TikTok and YouTube Shorts, based on current trend data.
- Long-form storytelling that not only informs but primarily builds trust and strengthens brand loyalty.
- Data-driven, persuasive product and landing pages that ensure better findability, higher conversions, and stronger customer relationships.
No silos but aligning channels
What Follo offers you
Approaching paid and organic search as silos ensures that you do not achieve the maximum result from your marketing investment. By aligning SEA campaigns with SEO results, we can prevent cannibalization, save budget, or get more out of your SEA campaigns. At Follo, we bring all organic and paid data together for all search engines in FolloEngine. This gives us the ability to implement smart strategies based on data, allowing us to achieve maximum results from search.
- Realtime data insights: No guesswork, but strategies based on our own reliable data.
- Smart automation: Faster growth thanks to scalable solutions
- Full translation to an integrated search strategy: Optimization of paid and organic search for maximum return. Fully embedded in our working method but strengthened by automatic solutions like our Brand Bidding solution in FolloEngine.
Foundation of performance
FolloEngine
What truly distinguishes our SEA approach is the use of FolloEngine. With this in-house developed performance stack, we collect real-time insights from Google Ads, Search Console, and your own customer data. This allows us to feed campaigns with first-party data, making targeting much more effective. We create audiences based on customer value, buying behavior, or product interest, and optimize ads based on both current performance and market data. Additionally, we use FolloEngine for smart applications like brand bidding and automatic feed optimization. This way, your ads perfectly match every phase in the customer journey.
What makes Follo the ideal partner for your integrated search strategy
From data-driven insights to smart automation—we deliver measurable results and optimize both paid and organic for maximum return. At Follo, you get more than just a strategy. We offer data-driven insights that come directly from our own reliable sources, so we don't have to rely on guesswork, but always on facts. Our smart automation ensures faster growth with scalable solutions that adapt to your needs.
We translate everything into an integrated search strategy that optimizes both paid and organic search for maximum return. We do this with tools like our Brand Bidding solution in FolloEngine, which automatically strengthens campaigns and elevates data efficiency to a higher level.
How Follo approaches integrated search
From data-driven insights to smart automation
Data-driven SEO and SEA integration
Reliable results based on big-data insights—no blind dependence on external tools.
Automation at scale
Fast, scalable optimizations of content, technical SEO, and product pages, so you always stay one step ahead.
Technical SEO expertise
- From structured data and internal linking to Core Web Vitals—we ensure you are always technically up-to-date for optimal findability.
Holistic approach
Through our holistic vision, we create content that impacts all relevant search channels. From Google to TikTok - we ensure you are found where your target audience searches.
