Understand what your users really experience
Usability Lab: In-depth insight into user experience for maximum conversion
What is the Usability Lab?
Follo's Usability Lab is a specialized research environment where we apply various techniques to study the interaction between users and your digital platform. Through methods such as eye-tracking, galvanic skin response (GSR), and task analysis, we obtain objective data on how users experience your website or app. These insights help us understand which elements are effective and where improvements are needed to optimize the user experience.
Deeper insight into user behavior and experience
Why choose Follo's Usability Lab?
- Objective measurements: We collect quantitative data on user behavior, allowing us to make informed decisions for optimization.
- Insight into emotional responses: By analyzing biometric data, we understand the emotional impact of your platform on users.
- In-depth user insights: Our methods reveal not only what users do, but also why they take certain actions.
- Enhanced UX optimization: With the insights gained, we can make targeted adjustments that increase usability and conversions.
From assumptions to hard data and concrete improvements
Our research methods
Eye-tracking
This technology accurately tracks users' eye movements, allowing us to see which elements attract attention and which are overlooked.
Galvanic Skin Response (GSR)
By measuring the electrical conductivity of the skin, we gain insight into users' physiological arousal and stress levels during interactions with your platform.
Task Analysis
Users perform specific tasks while we observe their behavior and reactions, helping to identify usability issues and friction points.
Think-aloud protocol
Users are encouraged to verbalize their thoughts while navigating, providing insight into their thought process and any confusion.
1-on-1 interviews and panel discussions
These qualitative methods allow us to gather in-depth feedback and opinions from users about their experience with your platform.
The synergy between Usability Lab, CRO, and CX at Follo
At Follo, we believe in an integrated approach where the Usability Lab, Conversion Rate Optimization (CRO), and Customer Experience (CX) are closely connected. The insights we gain from usability research form the basis for our CRO strategies, where we employ targeted A/B testing and other optimization techniques to enhance your platform's effectiveness. At the same time, these improvements contribute to a positive customer experience, which is essential for building long-term customer relationships and brand loyalty.
User-centered, result-oriented
The process: from research to optimization
Our process in the Usability Lab proceeds in multiple phases:
- Define research questions: Together with you, we determine the specific goals and questions we want to answer with the research.
- Participant selection: We recruit representative users from your target audience to participate in the research, ensuring the results are relevant and applicable.
- Conducting the research: Participants perform structured tasks while we measure their behavior and reactions using our advanced techniques.
- Analysis and interpretation: We process the collected data into actionable insights, considering both quantitative and qualitative data.
- Reporting and recommendations: You receive a comprehensive report with our findings and concrete recommendations for optimization.
- Implementation and follow-up: Our team supports you in implementing the proposed improvements and monitors the impact on user experience and conversions.
Why Follo's Usability Lab?
At Follo, we combine technical expertise with a deep understanding of user behavior and emotions. Our Usability Lab is equipped with the latest technologies and staffed by experienced specialists committed to delivering measurable results. Through our integrated approach, linking usability research to CRO and CX, we ensure holistic optimization of your digital platform.
Ready to optimize the user experience?
An intuitive, pleasant, and persuasive user experience starts with real insight. With Follo's Usability Lab, you not only get answers to what your user does but more importantly, why. We translate these insights into practical optimizations that make the impact of your website or platform immediately noticeable—for your user and your results.
Whether you want to know why a landing page isn't converting, what barriers exist in your checkout, or how your digital experience feels emotionally: our usability research brings it to light. No assumptions, just facts. No standard report, but strategic advice that seamlessly aligns with your broader CX and CRO approach.
Contact us today and discover what your users really think.
Follo. Dare to lead.
