Programmatic media

Programmatic Media that grows your brand

In a digital landscape where speed, relevance, and scalability make the difference, programmatic advertising is indispensable. At Follo, we use programmatic advertising as a growth accelerator for brands that want to lead. Through automated ad buying, we reach your target audience at the right time, on the right channel. From video on connected TV to digital out-of-home and audio. Optimized based on data, driven by smart automation.
Contact us All services

What is programmatic media?

Programmatic media is an efficient and intelligent way of media buying where technology enables real-time ad placement based on user data, behavior, and context. Through demand-side platforms (DSPs), we purchase cross-media ad space based on algorithms, data, and direct connections with publishers. This way, we maximize reach, relevance, and impact without wasting budget.

More information

More than just display: all channels connected

Programmatic Advertising Programmatic Display Connected TV Digital Out-of-Home (DOOH) Digital Audio Video Advertising Retail Media Demand Gen

Maximize your media impact with advanced technology and smart targeting

Full-funnel deployment for maximum results

202503-Sfeer-Follo-707800

Whether you're working on brand awareness or direct conversion: programmatic advertising adapts to your funnel goals. In the upper funnel, we build awareness through powerful video formats, audio, and digital out-of-home. In the mid-funnel, we create relevance through native advertising and rich media. And in the lower funnel, we ensure conversion and return with retargeting and demand gen.

Our approach:

  • Brand impact with powerful upper funnel formats
  • Relevance through personalized mid-funnel creatives
  • Conversion through data-driven retargeting and performance campaigns
More information

Integrated approach with search

Our strength lies in integration. Programmatic advertising is not an island, but part of a broader search strategy. At Follo, we combine insights from SEO and SEA with programmatic advertising to break down data silos and strengthen channels. What works in organic search, we apply in paid formats. What converts through SEA, we use to improve creatives and targeting in programmatic. Thanks to FolloEngine, we bring all insights together in one dashboard, allowing us to optimize faster and make better decisions. This integrated approach ensures:

  • Synergy between paid and organic for higher ROI
  • Cross-channel insights leading to more effective creation
  • Joint data collection and feed optimization via AI

Frequently asked questions about programmatic media

The most frequently asked questions about programmatic media answered
Contact us
Programmatic media is the automated purchase of online ad space through real-time auctions. This ensures more efficient media spending and better targeting of your audience.
The benefits include: real-time campaign optimization, better targeting capabilities, more transparency in media costs, and better measurability of results.
We take care of the complete setup and optimization of your programmatic campaigns. From strategy and audience targeting to real-time optimization and reporting of results.
We work with advanced programmatic platforms and have expertise in various formats such as display, video, and native advertising. We are happy to advise which mix best suits your objectives.

Why choose Follo?

With 180 specialists, six offices in the Netherlands and Belgium, 300 clients, and more than 20 international awards, we are your partner for next-level programmatic advertising. Our approach is data-driven, scalable, and always focused on results. No standard campaigns, but tailor-made solutions that help your brand grow.

That's why you choose Follo:

  • Full funnel approach, from branding to conversion
  • Smart automation via FolloEngine
  • Seamless integration with search, social, and CRM
  • Transparent reports, clear results
  • International scalability via IGAP partnership