Your sector, our expertise
Tailored performance marketing for every industry
Tailored performance marketing for every industry
Every industry has its own challenges and opportunities. At Follo, we combine in-depth industry knowledge with data, technology, and strategy to help businesses grow. We understand what drives your market and translate this into smart, results-oriented marketing solutions. Whether you operate in B2B, retail, finance, or healthcare – we ensure your marketing strategy aligns optimally with your target audience and business goals.
E-commerce
More traffic alone is not enough. At Follo, we optimize the entire customer journey – from first contact to repeat purchase. We combine performance with branding and use automation and personalization to convert at scale. Think of smart use of paid search, social advertising, and email flows that truly match customer behavior. By always using data as a starting point, we increase conversion and customer value. We build e-commerce brands that are digitally dominant.
Retail
Retail requires agility, scalability, and margin control. At Follo, we understand the complexity of modern retail: multiple channels, rapidly changing consumer behavior, tight margins, and high expectations regarding customer experience. We combine data, technology, and strategy to help brands grow structurally. Local stores and retail chains benefit from our approach: through smart local search strategies, Store Locator optimization, local campaigns, and DOOH advertising, we ensure your store(s) are visible online and attract customers to the physical location. With FolloEngine, we focus in real-time on what truly matters: revenue, margin, and customer value per channel. We integrate search, social, marketplaces, and automation into one scalable growth strategy.
B2B
In B2B, it's all about building relationships. Not short-term, but long-lasting and valuable. We help you reach the right decision-makers with an approach focused on content and impact. From thought leadership to lead generation: we deploy smart content strategies that align with the buyer journey of your target audience. With campaigns that not only convert but also strengthen your brand. Data-driven, focused on quality, and scalable for long-term growth.
D2C (Direct-2-Consumer)
Direct-to-Consumer is more than a sales model — it's a brand philosophy. D2C brands want control over their customer relationship, channel strategy, and maximum grip on data. At Follo, we help D2C brands realize these ambitions. We build scalable strategies where branding, performance, and customer value come together. Through FolloEngine, we combine behavioral data, first-party data, and sales results into one data-driven growth model. From product launch to retention campaign, from TikTok activation to automation flow: everything is tailored to the customer journey and the KPIs that matter. Our strength lies in execution. Whether you're starting locally or want to scale internationally: we ensure your D2C strategy becomes scalable, profitable, and distinctive.
Finance
In the financial sector, every detail counts. Transparency, reliability, and compliance are paramount. At the same time, you want returns and growth. We bring these worlds together. With strategies that ensure conversion and credibility. Think of clear content, measurable campaigns, and a clear data structure. This way, you remain relevant in a competitive market without risking mistakes. We know the rules of the game – and ensure you win.
ICT
ICT companies have a lot to offer – but how do you explain that clearly to your target audience? We translate complex technology into concrete benefits. With campaigns that inform and convert. Whether it's SaaS, hardware, cloud, or consultancy: we help you build a strong brand, generate leads, and claim thought leadership. Our approach is scalable, strategic, and commercial.
Healthcare
In healthcare, it's all about people. Findability, accessibility, and clear communication are crucial. We help healthcare institutions become more visible and accessible, both online and offline. Whether it's informing patients, recruiting new clients, or finding employees – we provide strategies that align with the experience and needs of your target audience. With attention to privacy, accessibility, and empathy.
Non-profit
As a non-profit organization, you work with a different goal, but the same ambition: to make an impact. We help you spread your mission more widely, find donors, and activate volunteers. With campaigns that touch and activate. All data-driven and goal-oriented, but always fitting your values. We combine storytelling with performance marketing – for growth with meaning.
Government
Government communication must be clear, reliable, and effective. Clear information, and the right channel at the right time. We help government agencies with campaigns that inform, activate, and connect. From awareness to behavior change – our approach is results-oriented and responsible. With attention to inclusivity, privacy, and social relevance.
Transport
The logistics sector is all about movement, but digital visibility lags behind. We ensure you also move forward online. With strategies that clearly showcase your services, increase conversions, and strengthen customer relationships. Think of smart campaigns focused on lead generation, recruitment, or retention. We put your company on the digital map – locally and internationally.
Education & Culture
For educational institutions and cultural organizations, visibility is essential – but the path to engagement requires more. We help you reach your target audience at the right time and through the right channel. With campaigns that inform, inspire, and activate. Whether you want to reach young people with study offerings or attract culture enthusiasts to the theater: we ensure digital impact that fits your mission.
Tourism
In the tourism sector, it's all about dreaming and doing. We create campaigns that inspire and convert. From destination to booking: we guide travelers through the funnel with content, ads, and personalized communication. We cleverly respond to seasons, trends, and behavior – so you achieve maximum occupancy and bookings.
