Scalable, smart, and 100% performance-driven
SEA with impact
Start scalable and strategic
Our SEA approach
A good SEA structure is the foundation for sustainable growth. At Follo, we develop campaigns that combine scalability and relevance. We use automated campaign building via Channable, fully aligning campaigns with brand, model, and execution. Performance Max and Shopping campaigns are set up to directly align with your assortment and commercial objectives. Thanks to smart rules, campaigns are automatically paused when stock is low or relevance is limited. We always focus on the KPIs that matter most to you—whether that's margin, ROAS, or return.
Foundation of performance
FolloEngine
What truly sets our SEA approach apart is the use of FolloEngine. With this in-house developed performance stack, we gather real-time insights from Google Ads, Search Console, and your own customer data. This allows us to fuel campaigns with first-party data, making targeting much more effective. We create audiences based on customer value, buying behavior, or product interest, and optimize ads based on both current performance and market data. Additionally, we use FolloEngine for smart applications like brand bidding and automatic feed optimization. This way, your ads perfectly align with every phase of the customer journey.
Specialists in Shopping & Performance Max
Our specialization in Google Shopping and Performance Max allows us to build campaigns that are both scalable and profitable. We work with dynamic structures based on item groups such as brand, model, color, or type. Thanks to feed automation, we can roll out personalized ads on a large scale. By incorporating signals from customer match audiences and current product performance into the optimization, we ensure your campaigns are not only relevant but also perform at their best.
Integrated Search: SEA and SEO in perfect synergy
At Follo, we don't see SEA as a standalone channel. We integrate it with SEO within one strategy, allowing us to combine insights from both channels for greater impact:
- Data-driven SEO combined with SEA data: Reliable results based on our own big-data insights, not just blindly relying on external tools.
- Automation at scale: Fast and scalable optimizations of content, technical SEO, and product pages.
- Holistic content strategy across all search and social search channels: Content tailored to user intent, before your audience actively searches. Creating and placing content for Google, TikTok, YouTube, and more channels from one overarching strategy.
- SEO and SEA integration: Effective integration of SEO and SEA data for optimal findability and return.
Technical SEO expertise: Extensive experience with structured data, internal linking, and Core Web Vitals.
Google
International Growth Program
For brands with international ambitions, Follo offers a proven approach. As a partner within the Google International Growth Program (IGAP), we have access to exclusive market data and strategies. We combine these with our own insights from FolloEngine, allowing us to develop an approach per market that is both scalable and locally relevant. Think of multilingual ad structures, feed optimization based on local search behavior, and performance insights that are directly applicable.
Together you go further
Partnerships for SEA
Channable Gold Partner
Deep expertise in feed and ad optimization, with early access to new functionalities.
Google Premier Partner
Access to exclusive tools, training, and support for effective Google Ads campaigns.
Microsoft Ads Partner
Direct access to the latest features and insights within the Microsoft Advertising network
Bigshopper and Producthero CSS Partner
Cost-effective shopping campaigns with increased visibility on Google Shopping.
