Customer Experience Strategy
Programmatic Advertising
Full funnel advertising
What is Programmatic Advertising?
Programmatic advertising is the automated purchase of online ad space through smart algorithms and real-time auctions. This technology continuously analyzes data on user behavior and dynamically adjusts targeting for optimal results. This way, you reach exactly the right audience at the right time with relevant content.
With programmatic advertising, you no longer manually purchase ad space, but bid in real-time auctions. The algorithm then determines where and when your ads are best displayed for maximum effect.
Programmatic advertising possibilities
All channels connected
Connected TV
Advertise on large screens via premium video inventory like Videoland, RTL, Disney+ or HBO. Ideal for upper funnel visibility with powerful brand messages in a trusted environment. High attention value, perfect for storytelling and brand lift.
Digital Out-of-Home (DOOH)
Through more than 15,000 screens across the Netherlands, we bring your message to the streets. Location and time-based targeting make it possible to communicate hyper-relevantly in shopping areas, train stations, or sports events. DOOH works excellently in combination with mobile for maximum impact.
Digital audio
Reach listeners via Spotify, podcasts, or radio streams from Talpa and DPG. Audio is powerful in the upper and mid-funnel due to its high repeat value. Ideal for strengthening branding campaigns or supporting visual channels.
Native advertising
Bring content-rich messages to attention via quality publishers like NU.nl, De Telegraaf, or HLN. Native ads are perceived as less commercial, resulting in higher engagement and trust. Extremely suitable for conveying brand stories or product benefits.
Video advertising
From YouTube to instream ads on broadcasters. Video combines reach with emotional impact. We ensure dynamic creatives that match search behavior and audience data, optimized for each platform.
Retail media
Become programmatically visible within e-commerce environments like Bol.com or Amazon. Ideal for conversion-oriented campaigns with direct product placement. With dynamic product feeds, we ensure you are always relevant at the moment of purchase.
Why Programmatic Advertising?
In today's digital landscape, effective advertising is essential for success. Programmatic advertising gives you the tools to do this smartly and efficiently. By using data and automation, you reach exactly the right audience at the right time. This leads to higher conversions and a better return on your advertising budget.
More insight
USPs
Efficient budget spending
Real-time optimization ensures maximum impact of every advertising euro. The system continuously adjusts based on performance.
Precision targeting
Advanced targeting options ensure your ads are only shown to the most relevant audience at the right time.
Data-driven insights
Detailed data insights give you full transparency on the performance of your campaigns for optimal results.
Flexible scalability
Effortlessly scale up to new audiences and markets while maintaining effectiveness through smart automation.
Structured and scalable
Our approach to Programmatic Advertising
With 180 specialists, six offices in the Netherlands and Belgium, 300 clients, and more than 20 international awards, we are your partner for next-level programmatic advertising. Our approach is data-driven, scalable, and always focused on results. No standard campaigns, but tailor-made solutions that help your brand grow.
That's why you choose Follo:
- Full funnel approach, from branding to conversion
- Smart automation via FolloEngine
- Seamless integration with search, social, and CRM
- Transparent reports, clear results
- International scalability via IGAP partnership
