Visual impact and measurable growth
Instagram in your marketing strategy
Why Instagram is essential for your brand
Instagram is the visual social media platform for brands that want to be seen. Through the feed, Stories, and Reels, you discover a mix of photos, videos, and user-generated content (UGC). Users actively interact with brands, influencers, and friends. This engagement makes Instagram ideal for building brand preference and stimulating engagement.
Instagram is one of the largest social media channels in the world. With smart targeting, you reach exactly the people who matter — whether you focus on awareness, inspiration, or conversion. The platform continues to innovate. From AI to discovery commerce: Instagram helps you reach new audiences that are open to your brand.
From strategy to success, in every industry
Instagram within our holistic Follo approach
Smart segmentation
Based on data and search behavior, we know who, where, and when.
Realtime optimization
We continuously analyze and adjust where necessary. For maximum results.
Social commerce
We use Instagram Shopping, shoppable posts, and Stories to increase conversion.
Creative power
From striking visuals to smart formats. Always in line with your brand.
Dynamic campaigns with Hunch
At Follo, we set up dynamic Instagram campaigns using innovative technical solutions like Hunch. This tool allows us to automatically generate and optimize personalized ads on a large scale. By smartly integrating data from product feeds and user behavior, we create relevant, context-sensitive, and converting ads that reach your target audience at just the right moment.
Insight and action in one
FolloEngine
With our own FolloEngine, we quickly respond to trends and behavior. Realtime data on social search makes campaigns sharper, more relevant, and more effective. FolloEngine turns your data into powerful, actionable insights:
- Realtime SERP Intelligence: Continuous monitoring and analysis of featured snippets (PAAs), competitor positions, and visibility in search results.
- Social Search Scraping: provides us with insight into how your brand or company scores
- First-party data activation: Integration and utilization of own data from Google Search Console and social media, creating direct optimization opportunities.
- AI Content Optimization: Automatic optimization of large amounts of content such as product pages (PDPs), blogs, and category pages for higher rankings and better conversions.
- Dynamic Feed Optimization: Realtime optimization of your product feeds through smart integrations, aligned with current search trends.
Instagram offers three formats, each with a clear purpose
Stories, Reels, and posts: each format has its own strength
- Stories: Temporary, personal content with polls, questions, or links. Perfect for direct interaction.
- Reels: Short, creative videos that quickly generate reach. Ideal for activating new audiences.
- Posts: Timeless visuals for storytelling and brand consistency. Essential for long-term brand building.
Smart combination? Then you stay top-of-mind with your audience. Always, everywhere.
Creation on Instagram: this is how Follo does it
On Instagram, it's all about creativity that resonates. That's why at Follo, we ensure content that is not only beautiful but also aligns: with your brand, your goal, and your audience.
Together with creative partners, we develop assets that embrace the algorithm and engage the user. Our briefings are clear, data-driven, and result-oriented. This way, campaigns are created that stand out and convert.
Instagram vs. TikTok: different mindset, different format
Instagram is about inspiration, aesthetics, and lifestyle. TikTok is about spontaneity, speed, and entertainment. Where Instagram content is refined and brand-driven, TikTok plays into raw, fast trends.
At Follo, we tailor your content exactly to the platform. Because the right story, in the right place, makes the difference.
Paid + organic: this is how you strengthen your impact
A strong Instagram campaign is a combination of both. Paid ads bring speed and scale. Organic posts provide credibility and long-term connection.
Our creatives combine visual impact with data. With first-party data, we target audiences that are truly relevant. Meanwhile, organic posts strengthen your brand and community. This is how we maximize your ROI.
