Scalable growth with data and feed power
Advertising on Bol
Standing out in a crowded marketplace starts with data and strategy
Bol marketing with performance in its DNA
Bol is not a webshop, but a competitive ecosystem where algorithms, price, content, and availability determine whether you are shown — or your competitor. That's why we always start with a performance analysis: what is your position, how do you score per category, which products perform — and why?
Based on that, we develop a marketplace strategy that fits your assortment, margin, and brand ambition. We optimize product content, smartly manage campaigns, and ensure your brand is visible and distinctive within the Bol platform.
Bol advertising: campaigns that work and scale
Bol Sponsored Products is a powerful way to quickly achieve more visibility. But advertising on Bol without structure quickly leads to budget waste. At Follo, we set up advertising campaigns based on product performance, conversion data, and stock status.
We differentiate on margin, seasonal influences, and click behavior. Through FolloEngine, we analyze which products convert best per device, region, or target group — and adjust your bidding strategy accordingly. This ensures your campaigns are scalable and profitable.
Feed optimization across multiple channels
FolloEngine
Your product feed is the core of your success on Bol. With FolloEngine, we link your feed data to current search trends, platform insights, and social search behavior. This way, we automatically enrich your data with the elements that Bol finds important — and that convince your customer. We optimize among others:
- Titles and descriptions based on Google & Bol search data
- Category classification based on clicks and conversions
- Image selection and USPs tailored to purchase intent
- Stock, price, and delivery time from real-time data
Through this feed enrichment, your visibility in Bol's rankings increases and you boost the conversion chance — without extra manual work.
Together we build lasting success
Positioning: from seller to brand
Although historically Bol was mainly a price platform, the need for brand recognition and experience is growing. More and more brands are building their own brand experience on Bol — from A+ content to clear product structures and customer communication. At Follo, we strategically guide this process. We determine which products you show where, how your brand remains consistent within Bol, and how you use reviews, Q&As, and customer data for branding and conversion.
Bol as part of your total marketplace approach
We do not treat Bol as a separate channel, but as an integral part of your marketplace and e-commerce strategy. With FolloEngine, we map Bol performances alongside other channels such as Amazon, Zalando, and your own webshop.
From strategy to support
The benefits of bol.com marketing with Follo
Optimal findability
Maximum visibility with bol.com SEO and ads. Our specialists optimize your product pages and set up targeted advertising campaigns for optimal results.
Data-driven strategy
Data-driven approach with continuous monitoring and optimization of your performance. We use analytics to continuously refine your strategy.
Measurable results
Directly measurable results with higher conversions and more revenue. We focus on ROI and help you achieve concrete sales goals.
Expert guidance
Personal support from experienced bol.com specialists. We proactively think along and are ready to assist you with advice and help at every step.
Why advertise on Bol with Follo?
With more than 300 clients in e-commerce and retail, we know how to grow structurally on Bol.com. We combine technology, strategy, and execution in one process. Thanks to FolloEngine, you get real-time insight, can switch faster, and build a marketplace approach that truly yields results.
We work for brands in fashion, FMCG, interior, tech, healthcare, and more — and build scalable structures that work for today and tomorrow. Whether you're just starting or want to push forward with advertising and scaling: we help you build a Bol strategy that delivers growth — and keeps performing.
