With data, technology, and smart optimization towards maximum marketplace performance
Marketplace strategy
Complete approach: from strategy to execution
At Follo, we don't build standalone marketplace accounts. We build scalable ecosystems where marketplaces are an integral part of your digital strategy.
- We advise on channel choice and market potential
- We set up accounts, feeds, and content structures
- We activate paid campaigns for visibility and conversion
- We integrate marketplaces into your total e-commerce strategy
Whether you want to start one channel or roll out international marketplaces — we help you with a sustainable approach.
From branding to performance
Marketplaces are not just a sales channel — they are also a brand space. That's why we combine performance marketing with brand strategy. We ensure that your product pages not only convert but also match your brand identity. We build branded store pages, optimize A+ content, work with visual lines, and assist with storytelling. Because even on marketplaces, trust sells more.
Data and technology as a competitive advantage
FolloEngine
What sets us apart? We don't rely on gut feeling or standard tools. With FolloEngine, we collect data from both external sources (such as Google, TikTok, Amazon, Bol) and your internal systems (inventory, margins, campaigns). We combine search behavior on Google and social (TikTok, Pinterest, YouTube) with marketplace APIs (sales data, reviews, search terms, conversion) and your product data (prices, inventory, margins). We use this combined dataset to enrich product feeds, optimize campaigns, personalize content, and make smart decisions — fully data-driven, real-time, and scalable.
Optimize marketplace feeds with FolloEngine
Thanks to smart connections and scraping of search platforms, we optimize your feed not only for marketplaces but also based on external search trends. Is there suddenly more interest in a certain model, color, or size? Then we translate that trend directly into your feed for Bol, Amazon, or Zalando.
On the other hand, we also send back: we retrieve API data from marketplaces and convert it in FolloEngine into insights used for campaigns, inventory strategy, and content development.
Integration with your e-commerce strategy
At Follo, marketplaces are never a standalone channel, but a full-fledged part of an integrated e-commerce strategy. We approach marketplaces from the broader ecosystem of brand, channel, and customer. This means that we bring together all relevant data streams — from search and social to email, feed management, and CRM — in FolloEngine.
This gives us deep insight into how marketplaces contribute to total revenue, customer value, and brand experience. We use those insights to make strategic choices: which products deserve the prominent spot on Bol, which price points work on Amazon, how does marketplace performance relate to your own webshop, and how do we align retention and remarketing flows with this?
Marketplace activities at Follo are not managed in silos but are fed from the same data and marketing strategy as your other digital channels. This creates synergy between your own channels and third-party platforms, leading to a stronger brand, higher customer value, and better performance across the board.
Ready to grow through marketplaces?
Whether you're starting with Amazon, expanding on Bol, or internationalizing via Zalando: Follo helps you build a marketplace strategy that delivers results — and remains scalable. Schedule a session with our marketplace specialists.
