E-commerce meets social media for direct purchases
Social Commerce: from inspiration to conversion in a click
What is social commerce?
Social commerce, also known as social shopping, allows you to discover, review, and purchase products within the same app. Consumers stay in their familiar environment while effortlessly moving from discovery to purchase. This lowers the barrier and increases the chance of conversion.
Discover, review, and purchase within one app.
Why this is the moment to step in
The numbers don't lie: more than half of Gen Z and Millennials are inspired to make purchases through social media. And the Netherlands is leading the way. Consumers here show the highest willingness in Europe to buy via social platforms. While functionalities like TikTok Shops are still in development, the growth potential is already enormous.
For brands, this is the moment to step in. Not only to sell more but to build a direct, meaningful relationship with customers.
Direct sales opportunities on your favorite platforms
The power of social shopping
- Direct purchase options within channels where your target audience is daily
- Higher conversions thanks to impulse purchases and less friction
- Seamless integration with your existing webshop for a smooth customer journey
- Personal and engaged: direct interaction builds trust and loyalty
Live shopping: real-time connection with your customer
Live shopping on Instagram or TikTok takes social commerce to a higher level. With livestreams, you showcase products, answer questions, and sell directly — all in real-time. This format ensures more engagement, strengthens your brand story, and stimulates direct purchase decisions.
This is how we do it
At Follo, we develop social commerce strategies that really work
Tailored strategy
We link shopping opportunities to the needs of your target audience for maximum relevance.
Smart targeting
Thanks to social search data, we target campaigns based on the current behavior of your customers.
Seamless integration
We connect your social shops directly with your e-commerce platform for a consistent brand experience.
Continuous optimization
We adjust in real-time based on performance, so you always get the most out of your campaigns.
Smart steering on results
FolloEngine
Our FolloEngine translates current social search insights into action. This way, we see exactly which products or trends are emerging and adjust your campaigns rapidly. That means: better visibility, faster results, stronger brand.
From strategy to conversion: get the most out of social shopping
Why collaborate with Follo?
- Always ahead: we pioneer in social commerce and continuously test new formats and possibilities
- Data-driven: we combine strategy with performance for measurable success
- Creative and goal-oriented: strong visual content that converts
- Experienced specialists: we know what works in retail, e-commerce, and beyond
Ready to grow?
Social commerce is not a hype, it is an opportunity. We help you seize it. With an approach that works, a team that thinks along, and results that count.
Contact us and discover how we can grow your brand through social commerce together.
Dare to lead.
