From data to insight
Dashboarding & Reporting
From fragmented data to a single source of truth
The power of effective dashboards
A well-designed dashboard provides a visual representation of your organization's key performance indicators (KPIs). It allows you to see at a glance how your business is performing, identify trends, and quickly respond to changes. At Follo, we believe that a dashboard is more than just a collection of charts; it is a strategic tool that helps in making informed decisions.
Integrated dashboarding and reporting
FolloEngine
Central to our approach is FolloEngine, our in-house developed intelligence stack. FolloEngine collects and combines data from various sources, such as GA4, BigQuery, advertising platforms, and CRM systems, and presents it in clear dashboards. FolloEngine offers:
- Realtime marketing performance - Dashboards that combine SEO, SEA, social, and email data in one overview. Per channel, per segment, per campaign.
- Smart data intelligence - Automated analyses, trend recognition, AI predictions, and context with the numbers. No loose data points, but stories in numbers.
- High data quality - Through continuous validation and monitoring of your tracking and data flows. This way, you always work with reliable insights.
Custom dashboards and data solutions
While FolloEngine is a powerful tool, we recognize that every organization is unique. That's why, in addition to our standard solutions, we also offer custom dashboards and data solutions. Our team of data experts works closely with you to develop dashboards that align with your specific business objectives and KPIs. Whether it's integrating different data tools, visualizing complex datasets, or creating automated reports, we provide a tailored solution.
Integration with existing tools and platforms
At Follo, we understand that many organizations already use various tools and platforms for data analysis and reporting. Our dashboards can be seamlessly integrated with popular tools like Looker Studio, ensuring your existing workflows are maintained and your team can continue to work efficiently. These integrations ensure you get the most out of your data without having to switch to a completely new system.
Insight that directly contributes to results
Dashboards as growth accelerators
Central data integration
Weekly alignment between CX, SEA, SEO, and content teams
Campaign analysis
Learnings per channel, funnel performance, and attribution analysis.
Performance monitoring
ROI calculations per segment or target group.
Forecasting and budget optimization
Custom dashboards that perfectly match your specific information needs and business objectives.
Why dashboarding via Follo?
Our approach: from analysis to action
At Follo, we combine scalability with customization. We develop reports that fit your organization—from standardized reporting sheets to fully customized dashboards. We retrieve data from all relevant channels, such as CRM, e-commerce, SEO, SEA, and social, and make it accessible for every team, regardless of technical level. Thanks to our connection with FolloEngine, you not only merge real-time data but also gain access to smart analyses, AI triggers, and automatic data validation. With over 300 clients, we know exactly what it takes to make complex marketing data understandable and usable. Moreover, our dashboards seamlessly integrate with other expertise within Follo, such as CX, CRO, advertising, and SEO—so insights are immediately translated into action. Want to know more about how Follo can help you with dashboarding and reporting? Contact us and discover how we can transform your data into strategic advantages.
