Next Level Organic Performance
Holistic Content Strategy
More Than Just SEO—A Complete Approach
What is a Holistic Content Strategy?
A holistic content strategy is for all search and social search channels: Content tailored to user intent, before your audience actively searches. Create and place content for Google, TikTok, YouTube, and more channels from one overarching strategy.
At Follo, we go beyond traditional organic marketing. Our holistic content strategy revolves around fully understanding user behavior through in-depth data analysis. We explore how your audience moves between different channels and platforms, then create content that truly resonates and converts. This ensures your brand is always in the right place, exactly when it matters.
Why Holistic Content Strategy?
The time when users only searched via Google is behind us. Your audience now moves between various platforms such as social search, AI-driven search engines and community platforms. With our holistic approach, we ensure you are optimally visible and relevant everywhere—right where your audience is.
In-depth Insights for Content
FolloEngine
With the FolloEngine, we map every phase of the buyer’s journey, from e-commerce to complex D2C trajectories. We analyze search behavior and intentions in real-time, through thousands of relevant queries and AI prompts, and constantly monitor visibility in Google’s AI overviews (SGE). We translate this data directly into measurable KPIs, ensuring your content performance is always visible, measurable, and adjustable.
Our integrated approach offers more success than traditional SEO strategies. Through our dashboards, you not only see the performance of your content but also new growth opportunities on platforms like social search, search engines, AI systems, and communities like Reddit.
From Insight to Conversion: Creating Content That Truly Works
Powerful and Engaging Content Experiences
From our in-depth insights, we design powerful content experiences that entice, engage, and convert your audience. Think dynamic short-form videos, inspiring long-form storytelling, or razor-sharp copywriting that hits your audience. We carefully tailor each content form to each channel, ensuring your brand performs at its best everywhere.
With our approach, you get the most out of social search platforms, traditional search engines, advanced AI search channels like ChatGPT and Google SGE, and authentic platforms like Reddit. For example, on Reddit, we map real problems and questions from your audience on a large scale. We translate these human, authentic insights into content that truly connects with your users. We continuously optimize based on real-time first-party data, ensuring your visibility remains relevant and sharp.
Integrated Search: The Best of All Worlds (and Disciplines)
Our holistic approach not only means we optimally deploy content on each channel but also strategically connect those channels. We consciously break down the wall between paid and organic, bringing all disciplines together within one integrated strategy. This way, you leverage the full potential of all your marketing activities. By smartly using insights from each channel, we strengthen the whole. The result: demonstrably better performance, higher conversion rates, and sustainably strong brand visibility.
Maximum Results Through Integration
Our Unique Integrated Strategy Combines
Traditional SEO
Maximum findability via Google, Bing, and other search engines with structured, technical optimization and strong authority.
Social Search
AI-driven Search
Targeted visibility within emerging AI platforms and generative search experiences like ChatGPT, Bard, and Google’s AI overviews (SGE).
Reddit & Community Insights
Human and authentic insights from platforms like Reddit, providing your audience with recognizable and relevant content.
Powerful and Engaging Content Experiences
We Focus on Real Performance Metrics—Not Vanity Metrics
At Follo, we don't believe in superficial numbers, but in real performance metrics—because real results don't lie. For upper-funnel channels like TikTok, we focus on specific performance metrics and create additional data such as rankings, share of views, and engagement. From traditional search engines, we steer towards hard commercial goals like market share and revenue. This ensures that every channel maximally contributes to your brand objectives.
These KPIs form the basis of our approach. Depending on your unique objectives and digital landscape, we further expand this overview to make your results even more measurable and manageable.
The Future of Organic Marketing
Why Clients Choose This Approach
Measurable, Data-driven Growth
Thanks to real-time insights and dashboards from our FolloEngine.
Content Tailored to Real User Intentions
We create content that users not only find but also remember and appreciate.
Fully Integrated Approach
We connect search platforms, social media, AI-driven search channels, and Reddit within one cohesive strategy.
Smart Automations at Scale
- Scalable solutions that allow us to rapidly and effectively optimize thousands of content pages, product pages, and feeds.
