Bring your brand to life with dynamic digital advertisements
Digital Out of Home (DOOH): visibility that reaches your target audience
At Follo, we use DOOH as a strategic part of your brand and performance approach. With a smart combination of data, creativity, and technology, we ensure your message makes an impact in the daily life of your target audience.
What is Digital Out of Home?
DOOH is the digital evolution of classic outdoor advertising. No more static posters, but smart screens that can change messages in real-time. Taking location, time, and context into account. DOOH is designed for visibility. For brand recognition. For trust. And above all: for brands that want to stand out without interrupting.
It is the channel for upper funnel campaigns. But thanks to smart integrations, it is increasingly becoming the first step of a data-driven funnel. DOOH is scalable, effective, and surprisingly flexible to use.
The future of outdoor advertising: reach your target audience at the right moment
Why Digital Out of Home?
DOOH combines the power of physical visibility with the flexibility of digital. Ideal for brands that want to quickly build reach without sacrificing relevance. Whether you want to make an impact locally or scale internationally: with DOOH you literally bring your brand into view.
The benefits of DOOH at a glance:
- Usable internationally and hyper-locally
- Non-invasive visibility with high attention value
- Moving images increase recognition and recall
- Targeting based on time, location, weather, or behavior
- Low entry costs, high flexibility
Full-funnel thinking starts outside
At Follo, we believe in an integrated approach. For us, DOOH is not a standalone channel, but a starting point for a broader funnel strategy. We activate users with strong visual campaigns and then guide them to digital interaction: via search, retargeting, or social.
This is how we build a funnel with DOOH:
- Awareness through wide reach at strategic locations
- Engagement through mobile and social ads targeted at DOOH-exposed users
- Conversion via SEA and personalized landing pages
With FolloEngine, we make the impact of your DOOH campaign transparent. Not only in reach but also in behavior and results.
Flexibility, visibility, and impact tailored to you
Our approach to Digital Out of Home
Dynamic campaign formats
From local campaigns to international rollouts - DOOH adapts to your scale. Reach exactly the right target audience, wherever they are, at any desired moment.
Leading network
Our specialists purchase advertising space from leading networks like JCDecaux, Ocean, and Clear Channel.
Creative support for powerful, recognizable visual expressions
With dynamic content and moving images, you immediately attract attention. Tell your story in a way that sticks.
Smart location and audience selection via FolloEngine
Real-time optimization and transparent reporting via the FolloEngine.
Data-driven campaigns that deliver results
Who is DOOH interesting for?
DOOH works for any brand that wants to build visibility. From national A-brands to local service providers: the power lies in scalability and timing.
Typical applications:
- Retail & FMCG: Impulse purchases and brand recognition around points of sale
- Events & entertainment: Audience building and route guidance to the event
- Finance & services: Building trust in the region
- B2B & recruitment: Visibility around offices, trade shows, or mobility hubs
Smart connection with your digital strategy
At Follo, we make channels work together. We directly link DOOH to your digital campaigns. We use mobile IDs, search data, and first-party insights to personalize follow-up campaigns. What starts offline, we continue online.
What does that deliver?
- More traffic through search uplift after DOOH exposure
- Targeted remarketing via display, social, and video
- Full insight into attribution via our performance dashboards
Maximum reach via premium DOOH locations and networks.
DOOH networks we work with
We have direct connections with all major players in the market. Together we select the best locations and screens for your brand and message.
Examples:
- JCDecaux
- Ocean Outdoor
- CS Digital Media
- Global
- Clear Channel
- Public transport networks (NS, GVB, RET) and city networks
DOOH met Follo: zichtbaar waar het telt
We geloven dat zichtbaarheid alleen telt als het impact maakt. Daarom combineren we krachtige schermlocaties met strategie, data en creativiteit. Geen standaardplannen, maar campagnes die je merk echt vooruit helpen.
