Sell with data, grow with performance
Amazon
Amazon marketing with performance as a starting point
Specialist expertise
Selling on Amazon is not a plug-and-play story. It requires knowledge of the algorithm, insight into competition, and control over data. That's why Follo always develops a full funnel marketplace strategy, with Amazon as the core channel.
We optimize for visibility and conversion. From positioning to ASIN structure, from product title to image stack. Through smart SEO, ad setup, and pricing strategies, we ensure your products stand out and sell.
Amazon advertising: campaigns with control
Amazon offers powerful advertising opportunities, but only those who set up the right structure and understand the algorithms get the most out of it. We help you set up Sponsored Products, Sponsored Brands, and Sponsored Display — tailored to your products, margins, and funnel.
Thanks to the data in FolloEngine, we steer in real-time on ROAS, ACOS, or margin. We combine insights from Google, social, and Amazon itself to manage campaigns smarter, dynamically optimize keywords, and allocate budgets purposefully.
Fast-growing platform, direct impact
Why focus on Amazon?
Wide reach
Direct access to a vast audience of active buyers with high purchase intent.
Flexible advertising options
Multiple ad formats to effectively highlight your products.
Targeted targeting
Targeted targeting based on search behavior and product interest.
Data-driven approach
Measurable results and continuous optimization for maximum return.
Marketplace insights
Feed optimization with FolloEngine
Your feed is the foundation of your presence on Amazon. With FolloEngine, we link your product data to current trends, search terms, and competition insights. We automatically enrich titles, descriptions, bullet points, and images based on:
- Google search data
- Amazon search behavior
- Social search signals (TikTok, Pinterest)
- First-party product data and inventory
This way, we ensure your content and feed remain up-to-date, align with purchase intent, and score maximally within Amazon's algorithm.
Programmatic advertising for more reach
Amazon DSP
In addition to native advertising within Amazon itself, Amazon also offers a powerful DSP (Demand Side Platform) that allows you to purchase programmatic campaigns outside of Amazon. Think of display banners, videos, and remarketing on external websites, apps, or via connected TV — all based on Amazon's rich first-party data. At Follo, we use Amazon DSP to generate extra visibility among relevant target groups. Think of retargeting visitors who viewed your ASINs. Or prospecting based on purchase behavior in specific categories. With DSP campaigns, we expand your reach, strengthen your brand, and guide buyers from orientation to conversion — even outside the Amazon environment.
End-to-end guidance: from listing to reporting
We are not a standalone 'Amazon partner', but a full-service strategic partner. This means:
- We support account setup and marketplace onboarding
- We build custom content structures and A+ pages
- We integrate with systems like Channable, feed management tools, or your PIM
- We integrate Amazon data into your broader performance dashboards
Through FolloEngine, we monitor performance per product, campaign, and keyword. This gives you real-time insight and strategic advice — not monthly, but continuously.
Amazon in your marketplace ecosystem
Amazon is an important sales channel for many brands, but at Follo, we don't treat it as a standalone entity. We fully integrate Amazon into your broader marketplace and e-commerce strategy. This means we don't analyze Amazon's performance separately, but in conjunction with other platforms like Bol.com, Zalando, and your own webshop.
With FolloEngine, we bring together all relevant data streams: from sales data and ad results to inventory, margin, and customer value. This allows us to make strategic decisions based on the complete picture. Think about which products to offer where, how to allocate your budget most efficiently, and which retention flows to use after a purchase via Amazon.
Moreover, we ensure consistent product feeds, pricing strategies, and brand experience across all channels. This way, there is no competition between your own channels and marketplaces, but rather reinforcement. Amazon thus becomes not just a sales channel, but an integrated part of a scalable, data-driven growth strategy.
