Performance Based on Insight
Digital Marketing Strategy
Performance Marketing Strategy That Works
Grow Faster with First-Party Data
A strategy that adapts to your growth phase, competition, and customer behavior is essential. At Follo, we combine marketing knowledge with technology and execution power. We set clear KPIs, develop a smart channel mix, and ensure direct activation from one integrated approach.
We don't choose either branding or performance — we combine both. We ensure the message is right, the channels are aligned, and the result is measurable. Whether you're just starting or ready to scale: your growth goals are our compass.
FolloEngine
Your Strategic Engine
FolloEngine is our own performance stack and the beating heart of your digital strategy. Here we gather search behavior, content performance, feed data, ad insights, conversion points, and channel contribution in one environment.
We use this data to dynamically allocate budgets across channels and see which touchpoints contribute to conversion. We optimize creatives and content data for better performance. We can optimize product feeds per target group or channel and segment audiences for personalized connections. In combination with our dashboards and automated optimizations, we build strategies that are agile, substantiated, and scalable.
Full Funnel. Fully Integrated.
A modern digital marketing strategy touches the entire funnel. That's why we always think in phases: from attention to action. From loyalty to repeat purchase. And everything in between.
We combine paid and organic search in an integrated Integrated Search approach. We connect this with social advertising, email, marketplaces, CRO, and content. Everything under one umbrella. With one performance plan. This way, we create synergy between channels and prevent waste of budget and energy.
CX as the Carrier of Your Performance Strategy
A digital marketing strategy is only truly effective if the experience is right. That's why we see Customer Experience (CX) not as a side issue, but as an essential building block within every performance marketing strategy. From the first ad to the last conversion point: everything must be right — in language, tone, interaction, and emotion. CX connects all channels, content, touchpoints, and technology. It ensures trust, repeat behavior, and distinctiveness. At Follo, we analyze every phase of the customer journey: where do people drop off? Where does friction arise? Which message feels logical, and which does not?
Based on insights from FolloEngine and customer interaction data, we optimize flows, landing pages, content structures, and microcopy. This way, CX becomes not a separate discipline, but a catalyst for conversion and customer value across the entire funnel.
Our Approach in 4 Phases
Scalable Approach
1. Audit
We start with a thorough audit of your current strategy, accounts, SEO, and data infrastructure. We look at where you stand, where opportunities lie, and what can be improved immediately.
2. Strategy + Plan
Based on the insights, we build a smart digital marketing strategy. We determine objectives, target groups, core channels, messaging, and timing.
3. Implementation
We translate the strategy into a concrete roadmap with clear ownership per channel and team. Everything runs directly in sprints or always-on format.
4. Optimization & Innovation
Through dashboards and data analyses, we continuously optimize. We test, learn, and keep adjusting the strategy based on behavior, context, and results.
Tailored Strategy, Impactful Execution.
Making It Concrete = Realizing Value
What can you expect from a digital strategy at Follo? No thick reports, but practical dashboards. No theoretical models, but winning campaigns. We help you make choices, set priorities, and switch directly to impact. Whether it's about:
- an e-commerce growth plan
- a B2B lead generation funnel
- the integration of branding and performance
- or international expansion
Our strategists think beyond channels. They think in business objectives, margins, target group value, and customer lifetime.
Why Choose Follo?
Follo combines strategy with execution power. We don't just build plans — we execute them. Our multidisciplinary teams of strategists, specialists, and analysts work as one with your team. With FolloEngine, Lumenlab, and our scalable tools, we build digital strategies that are realistic, measurable, and future-proof. From ambition to action. From funnel to impact.
Whether you're seeking acceleration, pursuing international growth, or finally want to get a grip on your performance: we help you with a digital marketing strategy that not only makes sense but also performs. Schedule a session with our performance strategists and discover what Follo can mean for your brand.
