Build a Data-Driven Future
Data Strategy and Forecasting
Predict Trends with Reliable Data
Essence of a Data Strategy
A well-thought-out data strategy forms the foundation for harnessing the full potential of your data. This involves systematically collecting, managing, and analyzing data to achieve business objectives. Key components of an effective data strategy include:
- Data governance: ensuring the quality, integrity, and security of data within the organization
- Data integration: combining data from various sources for a holistic view
- Data analysis: applying analytical methods to discover patterns and insights that support decision-making
At Follo, we work with you to develop a tailored data strategy that aligns with the unique needs and goals of your organization.
From Data to Informed Choices
FolloEngine
FolloEngine is the technological backbone of our data approach. This in-house intelligence stack collects, combines, and analyzes data from your entire marketing ecosystem—from GA4 and BigQuery to email, CRM, e-commerce, and advertising platforms. This builds a scalable environment where insights are centrally available for analysis, reporting, and forecasting.
FolloEngine enables structuring historical data, modeling behavior, recognizing trends, and simulating future scenarios. Through integrations with dashboards, models, and advertising channels, we can not only visualize insights but also activate them. Think of using AI models for churn prediction, segment scoring, or profit forecasts per channel. With these insights, we support strategic decisions with numbers instead of assumptions.
Forecasting as a Basis for Channel Strategy
One of the most powerful applications of forecasting is building a clear business case per channel. By linking historical performance to attribution models and predictive logic, we make the expected impact of an additional investment in, for example, SEA, email, or social transparent. What does a budget shift actually yield in terms of ROI, additional revenue, or higher customer value?
With these insights, we support media choices and can more effectively steer full-funnel results. Not just on costs and click behavior, but on real value—for your organization and your customer. This way, campaigns become not only more creative but also more profitable and scalable.
Insight into the Future, Action in the Present
From Data Strategy to Forecasting
Data Aggregation
We collect and centralize data from both internal and external sources.
Data Analysis
We conduct in-depth analyses to gain insights into performance and growth opportunities.
Forecasting
With statistical models and machine learning, we predict trends and customer behavior.
Strategic Planning
We translate insights and predictions into actions that contribute to your organizational goals.
Ready to Use Your Data for the Future
Why Choose Follo
At Follo, we combine deep expertise in data analysis with innovative technologies. Our approach is personal, strategic, and results-oriented. With FolloEngine, we have a powerful environment that makes data analysis and forecasting effortlessly possible. We offer customized solutions tailored to your reality, goals, and team. No unnecessary dashboards or black box models, but transparent insights that are immediately usable. This way, we use data as a lever for better performance.
An effective data strategy and forecasting bring peace, direction, and results. Do you want to steer better based on numbers? Do you want to prepare marketing and sales for tomorrow instead of just looking back? Contact us today and discover what a data-driven future with Follo can mean for your organization.
