Your data centralized and accessible
Marketing data warehousing
One central place for all your insights
What is Data Warehousing?
A data warehouse is a system that brings together data from different sources and makes it available for extensive analysis, reporting, and dashboarding. It serves as a central repository where all your marketing information is collected and organized, with the aim of creating a 'single source of truth'. This means that all teams within your organization work with the same, consistent data, leading to better collaboration and more accurate performance insights.
Data warehouse in Google BigQuery
FolloEngine
Central to our data warehousing approach is FolloEngine, our in-house developed intelligence stack. FolloEngine is built on Google BigQuery, a powerful, serverless, and scalable data warehouse solution designed to process large amounts of data quickly and efficiently. With this combination, we can integrate data from various marketing channels and customer systems, including Google Analytics 4, advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. But also CRM systems like Salesforce and HubSpot and e-commerce platforms like Shopify and Magento. By centralizing this data in FolloEngine, you get a complete and integrated view of your marketing performance, customer behavior, and campaign results.
Custom solutions for your organization
At Follo, we understand that every organization is unique. That's why, in addition to our standard solutions, we also offer custom data solutions. Our team of data experts works closely with you to design and implement specific data workflows that align with your business processes. Whether it's building custom data models, realizing integrations with existing systems, or setting up specific reports, we ensure a solution that perfectly fits your organization.
Data governance and quality
Reliable data is essential for effective marketing. That's why at Follo, we place great value on data governance—the management of the availability, usability, integrity, and security of data. Our approach includes regular data quality checks, implementation of security measures, and compliance with regulations such as GDPR. This ensures that your data is not only usable but also safe and compliant.
From raw data to concrete results
Benefits of marketing data warehousing with Follo
Single Source of Truth
Centralize all your data in one place for a complete and reliable view. No more disparate systems, but one source of truth for the entire organization.
Efficiency and time savings
Automation of data integration and processing reduces manual tasks, allowing your team to focus on strategic activities.
Better decision-making
Access to accurate and up-to-date data supports informed decision-making that contributes to the growth of your organization.
Scalability
Our solution grows with your organization, ensuring you always have a data infrastructure that meets your needs.
Advanced analytics and reporting
By combining data from different sources, you can perform in-depth analyses and gain insights that were previously hidden.
Together we build a future-proof data solution
Why choose Follo?
At Follo, we combine technical expertise with a deep understanding of marketing processes. Our team of experienced data engineers and marketing specialists work together to create data solutions that are not only technically robust but also directly contribute to your marketing objectives. With FolloEngine and our custom solutions, we help you get the most out of your data, so your organization can grow and excel in a competitive market.
Do you want to fully leverage the power of your marketing data and lay a solid foundation for data-driven growth? Contact Follo and discover how our marketing data warehousing solutions can support your organization.
Follo. Dare to lead.
