Insights that drive results
Data analysis at Follo
Foundation of smart analysis
FolloEngine
FolloEngine is our in-house developed data and intelligence environment. Here we collect, structure, and analyze data from all relevant sources—from GA4 and BigQuery to CRM, social, and campaign systems. This creates one central, reliable source of truth. Within FolloEngine, we ensure:
- Real-time insights per channel, target group, or funnel
- Advanced analyses such as customer segmentation, conversion flow, and ROAS calculation
- Direct activation of insights via dashboards, content, advertising, or automation
Data analysis: accelerator of integrated growth
In-depth data analysis lays the foundation for smarter marketing decisions across all Follo's expertise areas. Thanks to concrete insights into customer behavior, channel performance, and conversion dynamics, Follo specialists in search, social, and CX campaigns can more effectively align with actual value and impact. Instead of assumptions, we rely on facts—what content converts, which touchpoints delay, and where optimization yields the most.
The strength lies in the coherence: SEO efforts are linked to customer intent, social campaigns build on segmentation and real-time performance, and customer journeys are supported by behavioral data. By smartly structuring data and making it directly available in dashboards, connections, and analyses, one central source of truth emerges. This not only ensures sharper strategies but also demonstrably better results.
We use data analysis as part of a complete strategy
From insight to action: our approach
Data collection
We combine first-party data from your systems with external sources and campaign data.
Cleaning & structuring
We ensure your data is reliable, up-to-date, and usable—from events to transactions.
Analysis & Visualization
Through dashboards and reports, we translate the analysis into clear insights for every level in your organization. With techniques such as funnel analysis, cohort analysis, segmentation, or forecasting, we discover patterns and opportunities.
Implementation & optimization
We help you turn insights into concrete actions, tests, experiments, and improvements.
Why data analysis at Follo?
At Follo, you don't get generic reports, but insights that fit your context and ambitions. Our data analysts combine technical depth with marketing logic and business insight. Thanks to our experience with over 300 clients, we know exactly how to translate data into growth. What sets us apart:
- FolloEngine as analysis base: scalable, reliable, and directly applicable
- Multidisciplinary approach: analyses are translated into content, campaigns, and journeys
- Sharp questions, smart answers: we don't look for noise, but for impact
- Access to tools, expertise, and dashboards: without complex implementations
Access to tools, expertise, and dashboards
Ready to really use your data?
Do you want to go beyond standard reports? Ready to make decisions based on real insights? We help you with analyses that provide direction. From the first data point to strategic decision. Contact us and discover what data analysis with Follo can mean for your organization.
Follo. Dare to lead.
