Strategy that works
From vision to performance
A strong strategy sets the direction. But only strategy that is translated into decisive execution makes an impact. At Follo, we build strategies that work in practice. Driven by data, fueled by market insights, and designed to perform — from funnel to full-funnel.
Why strategy at Follo starts with data
Why strategy at Follo starts with data
Every strategic collaboration at Follo starts with insight. No thick reports or vague ambitions, but a thorough analysis of behavior, performance, and potential. Thanks to our own technology, FolloEngine, we have real-time data that shows us what works, where opportunities lie, and which choices yield returns.
From search behavior to conversion path, from competition to customer value: we build strategies based on facts. For us, data is not the end of the process, but the beginning.
From strategy to execution
Making a difference in execution
A strategy is only successful if you can execute it. That's why our strategists are closely connected with our experts in SEO, SEA, content, CRO, CX, and automation. We work in multidisciplinary teams, where strategy is not an isolated island — but the starting point for concrete activation, optimization, and growth.
We help you not only choose the right direction but also the fastest and smartest way to get there.
Always full funnel. Always integrated
Whether it's about branding, lead generation, or e-commerce growth: we always look at the entire customer journey. Our strategies combine brand and performance, paid and organic, search, and social.
We call that: integrated search, often complemented with a holistic content strategy. This ensures your brand is visible where it counts, remains relevant at every moment, and converts when it matters.
Smart strategy requires smart tooling
FolloEngine
Our strategic approach is enabled by technology. Thanks to FolloEngine we collect, enrich, and translate data into insights that are directly usable for marketing decisions. From market analyses to competitor comparisons, from AI-driven search trends to performance dashboards — we make strategy measurable and scalable.
With tools like Lumenlab (SEO A/B testing), automated feed structures, and first-party data activation, we build strategies that are ready for today and tomorrow.
