Brand and conversion in one powerful approach
B2C strategy
Consumers are more critical than ever. They scroll faster, expect more, and switch effortlessly between channels. As a brand, you have only one chance to stand out — and even less time to convince. At Follo, we develop B2C strategies that perfectly match the behavior and expectations of your target audience. Data is always the starting point. Execution is the proof. And FolloEngine is the engine that drives everything.
FolloEngine
Strategic heart of your B2C growth
What makes our B2C approach unique? We don't rely on gut feeling or best practices, but on data from FolloEngine — our own performance intelligence platform.
FolloEngine collects real-time data on search behavior, customer behavior, feed performance, product interest, channel effectiveness, and competition. We directly translate these insights into strategic choices. From budget allocation and content formula to the setup of Shopping campaigns and email flows.
In combination with automation and smart segmentation, we build B2C strategies that convert and are scalable.
Always aligned with behavior and intention
Full funnel strategy
Our B2C approach is always full funnel. Whether you are a top brand or challenger, sell directly or via retail, locally or internationally: we ensure your brand is visible in the awareness phase, convinces in consideration, and converts at the right moment.
We link brand activation to performance through an integrated mix of SEO, SEA, social, marketplaces, email and CRO. Each phase of the funnel gets the right touchpoints, the right message, and the right timing — all driven by FolloEngine.
Strategy and execution: one integrated team
At Follo, strategy is not in a separate document, but at the heart of everything we do. Our strategists work daily with our specialists in content, paid, automation, and CX. This allows us to effortlessly translate your positioning and goals into campaigns, formats, product data, and pages that perform.
Whether it's a new e-commerce proposition, a D2C channel, or a lead generation campaign: we ensure that every strategic insight is also practically executable.
For conversion and customer value
Our approach to B2C strategy
B2C is not just about branding or traffic. It's about revenue. We link branding to sales with strategies focused on conversion and customer value.
Are you working with an e-commerce model? Then we ensure that product feeds, Shopping structures, and PMax campaigns are perfectly aligned with margin, stock, and seasons. See also our e-commerce strategy for more depth.
Is your focus on leads instead of direct sales? Then we set up the funnel differently. With strong landing pages, clear propositions, and automation flows, we guide your leads from the first click to conversion. Check out our approach on the page about lead generation.
Our approach
In 4 steps
Analysis & audience insight
We analyze behavior, intention, and preferences with FolloEngine, both on your site and in the market.
Proposition and positioning
We refine your story and translate it into effective content, visuals, and campaigns.
Channel strategy & funnel planning
We select the right channels and build a funnel tailored to your product and objective.
Creation, activation & optimization
We develop converting formats and adjust daily based on results through data and testing.
D2C strategy: direct customer relationship, maximum control
D2C requires control. You build both brand and sales simultaneously. At Follo, we help D2C brands build their own ecosystems — from webshop to CRM strategy.
We use FolloEngine to analyze customer behavior, segment personas, and personalize campaigns. Whether it's via email, social, search, or marketplaces: we ensure your message reaches the right consumer exactly. And we optimize for repeat purchases, loyalty, and lifetime value.
