Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO): Are you ready to be found?

AI Search is not the future, it is today.

Feeling behind? You’re not alone. The way customers search is changing faster than ever. AI-driven tools like ChatGPT, Google’s AI Overviews / AI Mode and Perplexity are transforming traditional search results into direct, conversational answers. If your brand isn't visible within these AI-generated answers, it simply doesn’t exist for potential customers. GEO ensures your brand isn't just clickable—it becomes the answer itself.
Contact us Our success stories
AI overviews merkpositie

Traditionele SEO is no longer enough

Why AI Search matters now

SEO vs GEO - Follo

Traditional SEO is built around ranking pages and winning clicks from search engine results. Generative Engine Optimization (GEO) is fundamentally different. It's about becoming a trusted source within the conversational answers provided directly by AI. Gartner predicts traditional search traffic could drop 25% in the coming year. If your brand isn't part of the initial AI-generated summaries, your visibility—and consequently your revenue—will suffer.

How FolloEngine can help you with GEO

Can we let you in on a secret?  

Nobody has all the answers for Generative Engine Optimization yet. This stuff is brand new and changes literally every day. If anyone claims they’ve got the ultimate playbook, they’re bluffing.

But here’s what we do know:

Running strategic experiments, deeply understanding the differences between GEO and traditional SEO, and staying on top of constant research is actually making our clients visible  within LLMs.

 

More about the FolloEngine

How we maximize your visibility in AI search results

Succes in Generative Engine Optimization (GEO)

AI Visibility Audit

Uncover exactly where your brand appears—or doesn’t—in AI conversations and why.

Performance Measurement

Measure exactly how much traffic and revenue your brand gains directly from AI-driven answers.

Technical & Content Optimization

Ensure your content and schema markup is structured in a way that AI engines can understand and prioritize.

Brand Authority

Build continuous visibility by regularly appearing as the definitive source within AI-generated answers.

Your visibility partner

The FolloEngine AI Stack

AI Visibility is your new competitive edge. With the FolloEngine AI Stack, you can:

  • Monitor Your Brand's AI Presence
    Track what leading LLMs say about your brand.

  • Understand AI Impact on Your Keywords
    Analyze how Google’s AI Overviews affect your keyword performance.

  • Measure AI-Driven Revenue
    Gain precise insights into AI-generated traffic and revenue.

  • Convert AI Answers into Business Opportunities
    Optimize your brand's visibility within conversational answers provided by AI.
Find our more

FAQs: GEO explained

Got questions? You’re not alone.

Generative Engine Optimization is new, complex, and rapidly evolving. Good news? We've got your back.
Prefer to talk to someone about GEO? Contact us
No, GEO and SEO are fundamentally different. Traditional SEO aims for clicks from a list of search results. GEO, however, positions your brand directly within the answer itself, often eliminating the click altogether. With GEO, you’re competing on originality, clear expertise, and structured content that AI engines can easily interpret and confidently present as the best answer.
Unlike SEO, there's no single rank or dashboard for GEO. Progress involves testing your most crucial conversational prompts across platforms like ChatGPT, Gemini, and Perplexity. Track visibility frequency, accuracy of information presented, and measure direct traffic from AI-generated responses to understand your true GEO impact.
No one can fully predict how AI platforms generate answers. But you can build resilience by consistently providing content that is genuinely helpful, unique, and structured for clarity. Diversify your visibility across multiple platforms—search, social media, communities, and various AI tools—to avoid dependence on a single source. Reinforce your authority through integrated channel strategies to stay consistently relevant, regardless of algorithm shifts.
GEO authority isn't achieved overnight. Generative models look for content that consistently demonstrates genuine expertise, clear originality, and trustworthiness. To build lasting authority, provide answers and insights better than anyone else, clearly associate these answers with your brand across all platforms, and repeatedly demonstrate your value through high-quality, authoritative content.