E-commerce strategy

E-commerce strategy

The e-commerce market is growing, but so are competition, channel costs, and customer expectations. Successful e-commerce doesn't start with campaigns, but with strategy. A strategy built on data, powered by technology, and translated into smart execution. At Follo, we build e-commerce strategies that work. Whether you're active in B2C, B2B, or D2C — we help you grow from insight. With FolloEngine at the heart of your digital ecosystem.
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Data-driven e-commerce

From strategy to executable roadmap

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At Follo, we combine strategic thinking with operational execution. No static plans, but a concrete roadmap with goals, channels, formats, and campaigns. Everything worked out in detail — and linked to clear KPIs: from CPO to retention, from ROAS to customer value.

Our multidisciplinary teams ensure that the strategy comes to life immediately. From feed management to content creation. From marketplace strategy to automation flows.

FolloEngine

Data as foundation, FolloEngine as engine

Every successful e-commerce strategy starts with insight. That's why FolloEngine is central to our approach. This is our own data intelligence platform that brings together data from all your sources — from product feeds, search behavior, and performance data to customer behavior, CRM, and inventory. With these insights, we not only map your current situation but also predict where you can accelerate. We see:

  • which products yield margin
  • which customer segments convert
  • where friction arises in the funnel
  • how campaigns perform per channel, target group, or device

FolloEngine helps us steer strategy in real-time, substantiate choices, and build targeted campaigns. No assumptions, but data-driven decisions.

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From brand to conversion

B2C e-commerce strategy

In B2C e-commerce, it's all about speed, relevance, and experience. Consumers expect a flawless experience across all touchpoints. We ensure that your strategy supports that.

We map the entire funnel: from brand activation to remarketing. From feed optimization for Google Shopping to lifecycle campaigns via email or WhatsApp. All driven by data and optimized for margin, inventory, or sales pace.

We work with brands in fashion, home, food, beauty, finance, and subscription. We know how to combine branding with performance — and how to grow scalable without sacrificing your brand.

Turning complexity into control and growth

B2B e-commerce strategy

B2B e-commerce requires a different strategy. Customers expect the same experience as B2C but have specific needs: customer-specific pricing, order lists, purchasing structures, and account portals.

At Follo, we understand that dynamic. We build B2B strategies where personalization, customer value, and scalability are central. From product data to funnel construction and from sales enablement to marketing automation.

We help you set up for repeat purchases, digital customer communication, and segmentation at the customer level. And we link your strategy to systems like Magento, Shopify, or a custom platform — without losing sight of the human factor.

A strategic growth plan for measurable e-commerce successes.

CX and CRO: the link between click and customer

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A strong e-commerce strategy doesn't stop at traffic or targeting. The real value arises when visits become behavior — and behavior becomes conversion. That's why Customer Experience (CX) and Conversion Optimization (CRO) are an essential part of our approach.

At Follo, we analyze every step of the funnel: from the first click to repeat purchase. Through behavioral data from FolloEngine, user feedback, and A/B testing, we optimize flows, product pages, navigation, microcopy, and mobile performance. This ensures that visitors not only convert but also return. We improve not only what is visible but also what is tangible: from speed and personalization to logic and friction. The result: higher conversion rates, stronger customer satisfaction, and more customer value per visit.

Performance management

Our approach in 5 steps

1. Analysis and business case

We analyze customer data, conversion behavior, campaigns, and channel effectiveness. Based on that, we build a business case as a starting point.

2. Target groups & channels

We translate your offer into propositions that convert — per channel, segment, and funnel position. Tailored to your growth goals and customer types.

3. Creation and optimization

We build campaigns, content, feeds, and flows — focused on performance and brand consistency.

4. Profitable growth

With dashboards and testing, we make adjustments. Continuously, based on data, and with a focus on profitability.

Full funnel. Fully integrated.

We believe in an e-commerce strategy where everything is connected. We integrate SEO, SEA, social advertising, marketplaces, email, automation, and conversion optimization into one full funnel approach. With data from FolloEngine, we ensure that each channel contributes to the whole. No silos, no waste. But maximum return from each touchpoint.

Whether you want to accelerate, internationalize, or reposition — with Follo you build a strategy that grows with your ambitions. And that delivers value today. Schedule a session with our e-commerce strategists.