Growth in visibility and performance
Follo, your social agency
With our full-funnel approach, we use social media as a growth accelerator. Whether it's Meta, TikTok, YouTube, Pinterest, or emerging channels—we know where your audience is, what moves them, and how you can reach them.
Paid & organic in one smart social approach
Paid social advertising
Want to be quickly visible to the right audience? With targeted campaigns, we bring your brand to the attention of people who truly matter. We use AI-driven targeting, real-time data, and innovative formats like shoppable ads, catalog ads, and influencer marketing. From awareness to conversion—every campaign is measurable and goal-oriented.
Organic social marketing
Being visible is one thing. Building trust and creating a community is what sets your brand apart. Our organic strategy focuses on zero-click content, community building, and strong brand positioning. We advise on formats, scripts, and UGC, all fueled by current social search data. Authentic, relevant, and always in line with your brand story.
Strategic growth through data and innovation
Integration with organic search: holistic content strategy.
At Follo, we strongly believe in an integrated approach where we combine social media and organic search into one powerful, holistic content strategy. Through joint analyses and optimizations, we effectively serve your audience via both Google and social channels. This not only ensures better visibility and higher conversions but also strengthens trust and brand loyalty. This way, we create impactful content that reaches your audience before they actively search.
Social search: visible before someone searches
TikTok, Instagram, and Pinterest are long past being just social platforms. They are the search engines of Gen Z and Millennials. With our social search strategy, we ensure your brand stands out right when your audience is on a discovery journey. Visual, personalized, and always on point.
Social shopping: from inspiration to purchase
The Netherlands is a European leader in social commerce. And that's no coincidence. With formats like shoppable posts, live shopping, and AR technology, we turn inspiration into direct action. No detours, but a seamless experience from discovery to purchase—within the platform where your customer already is.
Creative content as a performance driver
Without strong content, no impact. That's why we work with specialized creative partners who know exactly how to stand out in busy feeds. Together, we develop concepts, videos, and visuals that are not only beautiful but also convert. Our briefings are clear, strategic, and aligned with your campaign's KPIs.
Real-time social search insights
FolloEngine: real-time social search insights
Our unique FolloEngine provides real-time insights from social search. From TikTok trends to YouTube Search—we map out where the opportunities lie. This way, we build strategies that not only stand out but also deliver returns. Our AI-driven insights strengthen both organic and paid campaigns and give you a competitive edge. With FolloEngine, we achieve:
- Scraping search engines like Google, YouTube, and TikTok gives us insight into how your brand or company scores
- Real-time SERP Intelligence: Continuous analysis of SERP features like featured snippets (PAAs), competition positions, and visibility.
- First-party data activation: Effective integration and utilization of own data from Google Search Console and social channels for direct optimization opportunities.
Active in retail, e-commerce, and B2B
More than 300 clients in various sectors rely on our expertise. We know the challenges and opportunities within your market and translate them into impactful strategies. Whether you are active in fashion, tech, or services—we use your social media as a growth engine.
We combine a data-first approach with creativity and smart technology
Why choose Follo?
Innovative & expert
We lead with smart tools and strategies.
Full-funnel focus
We optimize every step in the customer journey.
Results you can see
Clear dashboards show the real impact of your campaigns.
Thank you!
We have received your request and will get to work on it immediately. You will hear from us soon.
In the meantime, do you have any questions? Or do you want to know more about how we help companies grow with smart, data-driven marketing? Feel free to contact us or discover our cases.
Making a difference together? Dare to lead.
Data & Intelligence
From data to results: this is how we work
- Analysis & strategy: Insight into your market through our FolloEngine. Based on that, we build a data-driven roadmap.
- Creative execution: Targeted briefings, strong content, and formats that align with your goals.
- Implementation & optimization: Quick adjustments, A/B testing, and fine-tuning where necessary.
- Dashboarding & reporting: Clear insights into performance, at any time.
Harness the power of social with Follo
Ready to take your social media marketing to the next level? We are happy to help you with a strategy that shows what really works. Contact us today—and discover how we can grow your brand together.
