Findability based on relevance, data, and performance
SEO content that scores and hits the mark
Wat is SEO A/B-testen?
SEO A/B testing (ook wel SEO split testing genoemd) is een methode waarbij je een groep vergelijkbare pagina’s in tweeën splitst: een testgroep (variant) en een controlegroep. Alleen de variant krijgt een SEO-aanpassing. Vervolgens meet je of de wijziging zorgt voor een significante verbetering in organische prestaties — zoals clicks, vertoningen, CTR en posities.
Met SEO A/B-testen test je op paginaniveau, niet op gebruikersniveau. Daardoor blijf je volledig binnen de kaders van Google, voorkom je rankingconflicten en krijg je betrouwbare inzichten.
Content that speaks. And resonates.
SEO content with social relevance
Increasingly, the search doesn't start on Google, but on social platforms. That's why we actively connect Content SEO with our Social Organic strategy.
FolloEngine scrapes search data from TikTok, YouTube, and Pinterest daily. This allows us to spot trends before they become visible on Google. We use these insights to create content that directly addresses what people truly want to know, see, or experience. This way, we not only achieve better rankings but also more engagement, shares, and brand preference.
We work for
Fully customized
AI-supported optimization and automation
Data-driven approach
Automatic optimization of thousands of PDPs or blog pages
Scalable
Internal link structures based on data.
Continuous optimization
Dynamically updated pages based on trending keywords
Measurable results
Content scoring and prioritization based on performance.
Werkt op elk platform
Ondersteunt alle systemen: van Shopify, Magento tot headless SPA’s zoals React en Next.js.
Altijd strategisch onderbouwd
Krijg begeleiding van experts die je helpen bij opzet, analyse en optimalisatie.
Alles draait om impact
Voer alleen door wat bewezen beter scoort — op clicks, zichtbaarheid of conversie.
Focus op wat telt
Krijg direct inzicht in performance, zonder giswerk of irrelevante metrics.
Why Content SEO with Follo
Content SEO at Follo doesn't just mean writing texts for search engines. It's the result of in-depth analysis, creative strategy, and proven execution power. We work for more than 300 clients in various sectors: from e-commerce and finance to health, mobility, tech, and education. Each industry requires a different tone of voice, structure, and funnel – and our content strategists know exactly how to translate this into content that is both discoverable and convincing.
Our approach is fully integrated. We connect content strategy with SEO, SEA, social, and automation, ensuring your brand is always relevant on every channel. Through FolloEngine, we work with up-to-date data from search, social, and your own platforms. This enables us to respond faster to trends, better understand target audiences, and optimize content campaigns at scale.
Award-winning agency
Our success is also evident from the recognition we receive. We recently won multiple Dutch Search Awards for Best SEO B2C, Best SEO B2B, and Best Search Strategy outside Google (such as TikTok). Our campaigns are also awarded internationally, including European and Global Search Awards. Our content is not only visible — but also impactful and leading in the market.
At Follo, you don't get content because 'it has to be done', but content that performs. Created with data, tailored to your audience, and executed with craftsmanship. Ready to structurally grow your brand.
