Maximum reach with video
Video advertising: bring your brand to life
Through YouTube, streaming services, apps, and premium publishers, we ensure your video campaign always stands out, precisely when it matters. Fully data-driven, scalable, and tailored to your audience and objectives.
What is video advertising?
Video advertising is the use of video images in your digital campaigns. Think of preroll ads on YouTube, instream spots with broadcasters, or native videos on news platforms. These videos can be dynamic, tailored to user data and context, or static with a fixed brand message.
Video advertising is part of a broader programmatic strategy and can be used on websites, in apps, on digital out-of-home screens, and even on Connected TV. This way, you are visible on every screen — mobile, desktop, or smart TV.
At Follo, we combine data, creativity, and technology for an optimized video approach continuously monitored via FolloEngine
Our approach to video advertising
Strategy development based on audience, funnel, and channel
We develop a tailored strategy by considering the specific needs of your audience, the phase in the funnel, and the right channel, so we can achieve maximum impact.
Creation and guidance of video formats for each platform
We create and guide the development of video formats that perfectly fit the platform they are presented on, whether it's YouTube, Instagram, or another platform, ensuring the message always reaches the right audience.
Targeting on context, behavior, demographics, and location
We use advanced targeting techniques based on context, behavior, demographics, and location to deliver your message to the right people at the right time.
Real-time optimization of placements and bids
Our approach ensures that we continuously monitor and optimize your campaigns, from placements to bids, so we always get the most out of your budget and achieve the best results.
Integration with search, social, and display for full-funnel impact
By integrating video advertising with your search, social, and display channels, we create a seamless strategy that covers all phases of the funnel and ensures maximum brand impact and conversion.
Our clients
A powerful performance tool
Full-funnel deployment of video
Video is not just for awareness. When used smartly, it is a powerful performance tool. At Follo, we link video to your entire funnel. We start with visibility, build consideration, and focus on conversion.
This is how we build a full-funnel with video:
- Awareness: YouTube instream, broadcasters, premium outstream
- Consideration: Retargeting with shorter formats and social video
- Conversion: Demand Gen, display banners, SEA based on video viewers
A powerful performance tool
Video & data: driven by FolloEngine
With FolloEngine, we combine your video deployment with all your other marketing data. From SERP insights to first-party user data: everything is utilized for smart targeting and optimization.
FolloEngine for video offers:
- Cross-channel performance insights
- SERP monitoring and search uplift analyses
- AI-driven creative adjustments per audience
Real-time reports and transparent dashboards
Why video advertising with Follo?
Follo is not just a marketing agency. We are a leading performance marketing agency with over 180 specialists spread across six offices in the Netherlands and Belgium. With more than 300 clients and over 20 international awards, we know what works. Our approach combines strategy, technology, and creativity, always focusing on results.
At Follo, you are assured of a partner who looks beyond the click. We integrate video advertising into a broader full-funnel strategy, supported by our powerful FolloEngine. This allows us to collect and analyze real-time data from SEO, SEA, social, and video. This way, we make every video expression measurable, scalable, and impactful. And because we work completely transparently, you always know what it delivers.
From storytelling to conversion, from YouTube to broadcasters — we ensure your brand moves and sticks with the right audience. Ready to start? We are ready.
