SEO A/B Tests at Blokker: an award-winning SEO approach
SEO A/B Tests at Blokker: an award-winning SEO approach
Strategy & Customer Experience
Strategie
32%
organic growth potential
5.7%
increase in organic traffic to category pages
Hero of the case
Image
What?
Blokker wanted to increase organic growth for category and product pages by 20% and optimally utilize available resources for proven successful optimizations.
To generate revenue, Blokker focuses on optimizing SEO. With limited resources, it was essential to prioritize the right optimizations for maximum growth. By making data-driven decisions, we identify the most impactful adjustments for organic traffic and revenue.
How?
With data-driven SEO A/B tests, we optimized the website for both search engines and users.
With our innovative SEO A/B testing methodology, we conducted 25 tests in 9 months. We developed our own tools for setting up and analyzing tests. This enabled us to quickly identify effective optimizations and prevent resource wastage. By using a control group and advanced statistics, we could reliably measure the actual impact of SEO changes.
Tooling
SEO A/B Test Innovation
One of our most successful tests was adding FAQs to category pages using OpenAI's API. With a custom script, we generated optimized FAQs for over 500 pages. This resulted in a 5.7% increase in organic traffic. Our methodology allowed Blokker to define their own SEO best practices and prioritize optimizations based on ROI.
