Body & Fit, quickly grown into a market leader
Body & Fit, quickly grown into a market leader
What?
The challenge for Body & Fit was clear: grow in the competitive market of sports nutrition and healthy food, despite limited advertising opportunities via Google Ads. Through a strategic focus on SEO and later a smart reintroduction of SEA, Body & Fit has developed into a market leader.
How?
Through a targeted SEO strategy, Body & Fit quickly achieved top positions for important keywords. With targeted content and technical optimization, we generated 40% of revenue through organic search traffic. The reintroduction of Google Ads via a new domain name further accelerated growth. Our data-driven approach and expertise in the nutrition sector ensured maximum results.
Expansion
Accelerated international growth
The acquisition by Glanbia further strengthened Body & Fit's position. With their B2B expertise and Body & Fit's strong B2C focus, a powerful combination was created. This accelerated international expansion, with Body & Fit now active in multiple European countries. The combination of strategic online marketing and strong partnerships remains the foundation for further growth.
