Dutch Search Award in 2023
– Best Full Funnel campaign
– Best International campaign
– Best SEO B2C – runner up
– Best International campaign
– Best SEO B2C – runner up
124% growth for CROP with email automation
124% growth for CROP with email automation
+124%
growth in revenue
+6.74
conversion rate
Hero of the case
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What?
Strengthening growth strategy with smart email automation
CROP wanted to maintain and further build on the strong growth of recent years. To achieve this, a targeted email marketing strategy was essential. With the implementation of Deployteq, we set up a powerful email automation platform that enables personalized customer communication.
How?
Data-driven email marketing with a focus on personalization
We developed an integrated approach where Deployteq seamlessly works with the Customer Data Platform Spotler Activate. This allows us to directly process customer data into personalized email campaigns. Through a preference center, customers indicate their preferences themselves. The result: relevant communication at the right time.
Tooling
International scalability
With the combination of Deployteq and Spotler Activate, we have set up a scalable email marketing system that can be used internationally. One email template is automatically translated into 4 languages, maximizing efficiency. Through smart automation flows, we increase customer lifetime value.
