40% Growth for CVtotaal for Years
40% Growth for CVtotaal for Years
What?
CVtotaal transformed from a local installer to a leading online provider of heating products. With a unique business model that combines both installation and standalone sales, the company created a distinctive position in the market.
How?
We approached the optimization of online results at CVtotaal with a data-driven strategy. Through detailed measurements of the quotation process, we could precisely see how many requests were pending, how many were rejected, and how many eventually converted. These insights gave us the control to continuously adjust the campaigns for better performance. Additionally, we used data to deploy SEA campaigns more accurately. By analyzing where the most opportunities lay, we could focus more on conversion or brand awareness, depending on the regions that lagged behind. This approach resulted in constant growth and maximum return from each marketing channel.
Tooling
Continuous innovation for optimal customer service
With innovative tools like the Boiler Selector and planned integrations with technician schedules, CVtotaal continues to lead in user-friendliness. The company continuously invests in expanding its range and sustainable alternatives such as heat pumps, to continue growing and optimally serve customers in the future.
