From Harley Davidson motorcycle lifts to a successful web store with 65,000 items. Datona's growth is impressive, but marketing costs needed to be more efficient. Click prices were too high while reach lagged behind. A strategic challenge that called for a new approach.

At Datona, the focus was clear: more reach for the same budget. The campaigns were running, but efficiency could be much better. We started by renewing the Google Shopping campaigns via the BigShopper CSS platform, which immediately led to lower costs and a greater impact. Additionally, we completely restructured the regular campaigns. Through strategic optimization, we reduced click prices by tens of percent, while traffic continued to grow. This approach ensured that we got the most out of the available budget. We achieved more reach, without extra costs, resulting in a higher ROI. The result? More traffic for less money, and a stronger online presence for Datona.