50+ publications using digital PR
50+ publications using digital PR
What?
At Figo, we utilized internal data for a newsworthy and reliable study on the most popular dog names. By strategically using this data, we created an engaging story that perfectly resonated with the media. We analyzed trends in dog names by region and cleverly made local connections, such as the link between the popular name 'Milo' in The Hague and Goldband singer Milo Driessen.
How?
We chose a dual-track policy in our approach. For local media, we worked closely with Figo to establish personal contact and offer tailored content. Nationally, we utilized our extensive press lists and press distribution tools. By strategically using linkable assets in the press release, 70% of the publications resulted in valuable do-follow backlinks. This led to publications in leading media such as AD, RTL Nieuws, and De Telegraaf, as well as radio appearances and TV coverage on HLF8 and the Jeugdjournaal.
The specialist in pet insurance
About Figo
Figo is the specialist in pet insurance, with 45 years of experience and expertise developed alongside veterinarians. As the largest pet insurer worldwide, Figo is committed daily to providing optimal care for pets. With their years of experience, they possess valuable data that we strategically used for this successful PR campaign.
