More new customers for Girav using Search and Shopping
What?
As an e-commerce player in the niche market for tall men's clothing, Girav faced the challenge of reaching new customers through online channels. With a strong focus on branded traffic, there was room for growth through non-branded campaigns and an optimized data strategy.
How?
By restructuring non-branded campaigns and closely collaborating with SEO, we developed a data-driven strategy. With micro-conversions, such as the size chart, as KPIs and real-time insight into new vs existing customers, we ensure continuous optimization and growth.
Results
Integrated approach for maximum results
The collaboration between SEO and SEA teams has led to an integrated approach where blogs are used for retargeting via Dynamic Search Ads. This results in additional conversions from the growing blog traffic. The size chart as a micro-conversion occurs 7 times more often than transactions, making it a valuable optimization KPI.
