More new customers for Girav with the help of Search and Shopping
More new customers for Girav with the help of Search and Shopping
What?
Girav wanted to grow in new customers through non-branded search traffic. The existing strategy was mainly focused on branded traffic, without insight into new versus existing customers. Through a data-driven approach with a focus on micro-conversions and improved campaign structure, we realized strong growth in new customers.
How?
We developed a targeted approach with four key points: expansion of non-branded campaigns, integration with SEO, focus on data insights, and targeting new customers. Through micro-conversions, real-time dashboards, and improved campaign structure, we achieved measurable growth.
Tooling
The power of data and optimization
By using micro-conversions such as the size chart and retargeting blog visitors, we effectively optimized the campaigns. The integration between SEO and SEA enhanced the overall search performance. Real-time insight into new customers drove further optimization.
