More new customers for Girav with the help of Search and Shopping
What?
Girav wanted to grow in new customers through non-branded search traffic. The existing strategy was mainly focused on branded traffic, without insight into new versus existing customers. Through a data-driven approach with a focus on micro-conversions and improved campaign structure, we realized strong growth in new customers.
How?
We developed a targeted approach with four key points: expansion of non-branded campaigns, integration with SEO, focus on data insights, and targeting new customers. Through micro-conversions, real-time dashboards, and improved campaign structure, we achieved measurable growth.
Tooling
The power of data and optimization
By using micro-conversions such as the size chart and retargeting blog visitors, we effectively optimized the campaigns. The integration between SEO and SEA enhanced the overall search performance. Real-time insight into new customers drove further optimization.
