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Decathlon grows with a scalable FLP approach
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New website for Hearst
New website for Hearst
Strategy & Customer Experience
Social
Strategie
26 titles
Streamlined sales
1 platform
Central control
100% custom
Scalable system
What?
Hearst asked us to develop a central management system for the online sales of their 26 magazine titles.
After the acquisition of G+J in 2017, Hearst was looking for a solution to streamline their online magazine sales. With 26 strong brands like Runner's World, Elle, Jan, Quote, and Men's Health, there was a need for a system that allows central management while maintaining each brand's identity.
How?
With Drupal as a base, we created a central platform that ensures each brand's identity.
We chose Drupal with the Commerce and Domains modules to create a tailor-made solution. The Commerce module offers extensive webshop functionality such as fulfillment, promotions, and product variants. The Domain module makes it possible to manage multiple brands from one system, each with its own identity. This resulted in an efficient platform that can sell subscriptions, single issues, and tickets.
Tooling
Result
The result is a scalable platform that helps Hearst strengthen their brands online. Per title, they can easily determine which products are available, while management remains central. This creates efficiency and provides room for the development of new functionalities.
