Hearst Netherlands is transforming from a traditional publisher to a digital media company that builds worlds around strong brands like Runner's World, Elle, Jan, Quote, and Men's Health. This transition requires a smart, scalable solution for selling products, courses, and events to their audiences.

The webshop acts as a hub for all commercial activities of Hearst Netherlands. Whether it's online courses, events, or products - the system enables rapid implementation while the brands maintain their own identity. This approach ensures maximum efficiency and measurable results.

"Each Hearst brand naturally has its own image and audience, but it's convenient to have the same 'backend' so you don't have to do the same work repeatedly. That's why we also wanted to build a shop-in-shop. The Hearst brand doesn't exist in the eyes of the consumer, but the Quote stores or those of Men's Health do."