Brand Growth for NHA through a Full Funnel Digital Strategy
Brand Growth for NHA through a Full Funnel Digital Strategy
What?
NHA wanted to increase its brand awareness and boost autonomous traffic through a targeted digital strategy. With a data-driven full funnel approach, we were able to substantially increase brand growth and conversion. By combining search and display campaigns aimed at specific target groups, we made the brand top of mind.
How?
With a strategic full funnel approach, we deployed the right message through the right channel for each phase of the customer journey. By developing personas based on data and approaching them with personalized content and ads via search, display, and social media, we effectively reached and activated the target audience. The use of Google Analytics audiences and Datatrics personalization ensured even better targeting and conversion optimization.
The Right Content for the Entire Customer Journey
Full Funnel Strategy with the See-Think-Do Model
By using the See-Think-Do model, we deployed the right content and channels for each phase of the customer journey. In the See phase, brand awareness was central with thematic campaigns. The Think phase focused on consideration and preference with branded content. In the Do phase, the focus was on acquisition through performance campaigns. This structured approach resulted in a Dutch Search Awards nomination for Best Full Funnel Campaign.
